Don't believe the new GM site that has been making its way around the internet since GM's bankruptcy filing last week. It's not real—at second glance. At first glance it looks quite professional.
It's modeled after the GM site re:invention that popped up recently to highlight the changes GM is making for the future, but this one's called re:tardation. Instead of, "Your window into the reinvention of GM... See how we're reinventing the automobile and our company," its tag line is "Your window into the retardation of GM... See how we totally screwed over the American taxpayer."
It's clever ("GM kills electric car, five others in shooting spree.") and, well, funny. Even GM’s Director of Global Communications Technology Chris Barger thought so. He sent me a couple words of wisdom in a Twitter DM (Direct Message) with abbreviations edited out: "Parody is part of the game, you have to be able to laugh at it." So, remember to try to laugh first, and act second (though Barger says GM's decided to stay silent so far).
Also featured on the site, a parody of a video GM came out with the day of the filing. See if you can tell the difference.
By the way, I'm new here on PR Junkie. Follow me on Twitter at @LindseyAMiller or just stop by to see what else Michael and I have to say.
Subscribe to this blog's feed
Grow Room, which launched last month, already has one happy customer--Greenway University, a Colorado state licensed and... 
RSS
Comments (3)
Capitalizing internet is like capitalizing "newspaper." Eventually AP Style will realize how stupid it is and stop doing it.
Now, I'm off to read a Book!
Posted by Joel | June 18, 2009 1:57 PM
Posted on June 18, 2009 13:57
Capitalizing internet is like capitalizing "newspaper." Eventually AP Style will realize how stupid it is and stop doing it.
Now, I'm off to read a Book!
Posted by Joel | June 18, 2009 1:57 PM
Posted on June 18, 2009 13:57
Highly entertaining and I like seeing that GM is taking it in stride and not making a huge PR crisis out of it.
One more comment--Internet needs a capital I. :)
Posted by Anonymous | June 10, 2009 5:23 PM
Posted on June 10, 2009 17:23