Until I was about 24 or 25 I refused to drink Starbucks coffee—even though I liked the taste—opting instead for java from local coffee shops. I was militant about it. If my only option for caffeine was Starbucks then principle alone would fuel me through a morning.
Then the woman who would become my fiance told me to lighten up. And I did.
With that advice, I started drinking Starbucks, secretly. I snuck it the same way a relapsed smoker might sneak a cigarette. It took about one year before I was comfortable enjoying it in full view of people I knew. But it was well worth it. Principles can be so exhausting.
And now here I am at my computer, Starbucks in hand, writing a long introduction for this three-minute video in which Jon Stewart rips MSNBC's "Morning Joe" talk show for striking a partnership deal with Starbucks. It's funny, but maybe Stewart should lighten up. After all, "Morning Joe" isn't really the news any way.
Have a great weekend.
Good list, tho a bit US-centric. The world is full of unmitigated PR gaffes; Renault's F1 race fixing; UK PM Gordon Brow...