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I don’t know how much Pepsi paid Michael Jackson to star in this video, but it was worth every last penny.
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Comments (10)
MJ did not kick off the "Generation" for Pepsi. Pepsi has built its brand around the youth generation since the 1960s when it targeted Baby Boomers by telling them that "You are the Pepsi Generation." Ever since, every cohort of 16-24-year olds become the latest Pepsi generation. What Pepsi has become very good at is tapping the values - if you want to call them that - of the current generation and positioning the brand as standing for youth. Because the youth market loves rebellion, iconoclasts and rejects the status quo (always has), young people always come away believing that Pepsi was their generation's soda. Tie this to the current flap over the Pepsi "patriotic" can that features the Pledge of Allegiance sans "under God." In this day and age, Pepsi knew exactly what it was doing and they knew they'd get headlines and appeal to those crazy, rebellions teens and college students again.
Posted by Anonymous | June 30, 2009 10:14 PM
Posted on June 30, 2009 22:14
So do you think that Pepsi should do an "In Memoriam" ad for MJ? Since he kicked off the generation...
Posted by Katy | June 30, 2009 10:56 AM
Posted on June 30, 2009 10:56
Hey Michael,
You might get a kick out of my post yesterday:
http://theflack.blogspot.com/2009/06/wiz.html
All best,
Peter
Posted by Peter Himler | June 30, 2009 10:52 AM
Posted on June 30, 2009 10:52
If memory serves, and if "I love the '80s" specials can be trusted, Alfonso Ribeiro (of Fresh Prince fame) played the young MJ fan.
Posted by Sara | June 29, 2009 12:52 PM
Posted on June 29, 2009 12:52
dawn - michael never fit the bill of a pedophile. after being examined by psychiatrists it was concluded that he was just a regressed 10-year-old boy whose notion of childhood norms was terribly misinformed. the man JUST passed on - you could show a bit more compassion.
on another note, this commercial kicks butt! :) i read that pepsi was forever changed by this. this and one word: generation.
Posted by c | June 29, 2009 12:44 PM
Posted on June 29, 2009 12:44
Can anyone name Jackson's mini-me in this commercial? It was a young Alfonso Ribiero, who starred with "Ricky" Schroder on Silver Spoons, and later played Carlton on Fresh Prince of Bel Air. Blast from the past!
Posted by Sarah | June 29, 2009 12:43 PM
Posted on June 29, 2009 12:43
um, can I just remind folks that this guy was a flippin' pedophile?!? A hugely talented one, but a pedophile nonetheless. Normal grown men don't sleep with little boys. Ick.
Posted by dawn | June 29, 2009 10:07 AM
Posted on June 29, 2009 10:07
OMG -- I DON'T remember ever seeing this -- where was I? Probably running after 2 toddlers... However I must snot that those adorable extras must have been candidates for him to bring home for a snort of Jesus Juice ...
Posted by Miss MO | June 29, 2009 9:57 AM
Posted on June 29, 2009 09:57
I liked all of the Pepsi ones with Michael Jackson including this one, but my favorite one is the I'll Be There. It is so ssad what happened to Michael. His music was truly a gift to the world that he didn't have to share with anyone. My prayers go out to his family and friends.
Posted by Aisha | June 27, 2009 8:54 PM
Posted on June 27, 2009 20:54
OMG - I remember this commercial! It is fabulous...RIP MJ.
Posted by Susan | June 26, 2009 6:25 PM
Posted on June 26, 2009 18:25