Perhaps you’ve heard about Tourism Queensland’s “Best Job in the World” promotion, which sought a temporary caretaker for one of its tropical islands on the Great Barrier Reef.

The PR campaign to promote “Best Job in the World,” from Australian agency Cummins Nitro, captured a record-breaking three top prizes at last week’s Cannes Lions International Advertising Festival, including the first-ever award in the public relations category.

Here’s the video component of that campaign.