Behold, the first-ever PR Junkie guest post. It comes from Roula Amire, the managing editor of Ragan.com. She covered the public relations beat for Ragan for six years prior to her current post.
By Roula Amire, managing editor, Ragan.com
When I heard that my dear old friend Jack O’Dwyer created a podcast for his site, I couldn’t plug in my headphones fast enough to tune in.
For those of you who don’t know Jack, he’s the granddaddy of PR publishing. I covered the PR beat for years at Ragan, and his weekly newsletter—Jack O’Dwyer’s Newsletter—was the source for all things PR. The yellow-colored, eight-page print newsletter still arrives on my desk each week.
But a podcast? How very social media of him. If Jack O’Dwyer is podcasting, maybe it’s time I, gasp, sign up for Facebook.
Oh, the anticipation! Headphones on, volume up, let it rip, Jack!
Not more than 30 seconds passed when disappointment set in. It’s the same exhale I take when I flip to the back page of his newsletter and read his editorial. Both mediums now allow Jack to rail about the singular topic that grabs his interest: PRSA.
No matter what I’d interview him about, he’d find a way to blast PRSA.
“Those nitwits are having a closed-door meeting and they banned me from attending. Banning a reporter from covering association meetings! Have you ever heard of such thing?!” he’d spout through the phone.
In fact, it’s PRSA that prompted him to take to the audio waves.
“One reason for doing this now is that more than 100 chapter presidents elected of the PR society are coming to New York this Friday and Saturday at a cost of at least $100,000,” he begins the podcast. “I think many parts of that two-day meeting should be audio cast live so the membership can hear what’s going on … It should not be closed and secretive… this is stonewalling. My editorial this week is calling for boots on the ground at the society’s headquarters.”
Jack’s right. He’s the stalwart for transparency in the industry. And I would never want him to stop. But I do want to hear his opinions about something else. Anything else, for that matter.
So here’s my plea:
Jack, you’ve ripped that association more times than anyone could ever count. There’s nary a PRSA president that’s gone unscathed during his or her tenure with you at the publishing helm.
But, Jack, what about everything else that’s happening in PR? You’re doing a podcast for crying out loud! A podcast from the publisher of one of the few trade print publications to survive. Talk to us about that.
Print is in a free-fall downward, social media has transformed public relations and no one can shut up about this new-fangled craze that’s Twitter (including us). What do you think about that? I, for one, want to know. Your voice during this roller coaster of a ride that we’re all on is missing.
My headphones await you. I’ll tune in next week to your podcast hoping not to hear about PRSA. Maybe you’ll rip me for this piece. And if you do, all the better.