In the heated marketing battle between UPS and FedEx, there is an unlikely victim caught in the middle: advertising executive Andy Azula.
You know Andy. He’s the guy with the long hair in UPS commercials drawing all over a white board. Well, Andy is also the creative director at the Martin Agency in Richmond, Virginia, according to a story in The Wall Street Journal.
On the FedEx Web site, brownbailout.com, which is part of the company’s effort to prevent new legislation making it easier for its workers to unionize, there is a parody video of Andy.
I never really liked the UPS ads. Mr. Azula seemed a little too, I don’t know, earthy for me. But the guy in the parody on brownbailout.com looks smug.
I’ll take earthy over smug.