If you haven’t heard, Best Buy is looking for a Sr. Manager of Emerging Media Marketing. Basically, a head of social media marketing–not so unusual. The caveat? They want someone with at least one year of active blogging experience and, preferably, a graduate degree and over 250 followers on Twitter.
It’ll be interesting to see what people come up with, considering the experience and education of so-called social media experts vary so wildly.
The fact that Best Buy is looking for such a highly educated and experienced senior-level social media manager plays to a point that I’ve come across lately for a couple of stories I’ve written on the future of PR (accessible to Ragan Select members). That is, the social media presence shouldn’t be handled by the least-senior on the communications ladder, the interns, but the most senior–someone more like a senior manager.
As Brian Solis, a social media thinker says “Why would we entrust our most important outreach and engagement to those who most likely have no bearing on the real life needs, pains, challenges, and choices of those we’re hoping to compel?”
If Best Buy is looking for social media guru, I’m not sure a graduate degree would be the best indication. A graduate degree in what–Twitter? Actually, a UK university unveiled an MA in social media earlier this year. But, really, what could you learn in a journalism or communications, business–or social media–master’s degree program that you couldn’t learn by simply being active in social media? Hence, I suppose, the blogging and Twitter followers requirements.
On that subject, though, 250 followers seems like a rather arbitrary number. I reached that milestone recently, but didn’t have any revelations on the purpose of Twitter or how to become a more successful tweeter. In fact, a report on Twitter usage by Sysomos found 150 to be the “magic” number because that’s when the reciprocation of follows generally falls off.
Whatever the qualifications for the job turn out to be, it’s certainly an argument for resurrecting that blog you stopped posting to or building up your Twitter followers–just in case.