Smokey Bear is turning 65.
To celebrate his birthday, the U.S. Forest Service and the National Association of State Foresters, in conjunction with the Ad Council, tapped ad firm DraftFCB to create a series of public service announcements—pro bono—to remind people about fire safety, according to Advertising Age.
The one ad I’ve seen is simple, quick and classy, although not as effective as the more straight-forward and flashy, “Only you can prevent forest fires” campaign.
Take a look at the new:
And the old:
And one terribly frightening Smokey Bear ad from 1969: