The Marijuana Policy Project, an organization dedicated to the reform of pot laws, thinks it has the answer to California's deep budget crisis: legalize marijuana and tax it. To spread this message, the organization created a 30 second TV spot that will begin airing Wednesday, July 8.
The commercial features a real-life "marijuana consumer." She's no burned-out hippie or strung-out loser, but instead a normal-looking middle-aged woman.
“Instead of being treated like criminals for using a substance safer than alcohol, we want to pay our fair share [of taxes],” she says.
Taxes from pot will pay for 20,000 teachers in California, the woman adds.
Showing this "marijuana consumer" is an effective tactic for the Marijuana Policy Project—and one that parents and D.A.R.E. programs everywhere should co-opt.
Want teenagers to stay away from drugs? Show them this video. Say to a teen boy or girl: “Take one puff and this is what you will become: a middle-aged woman with a family, who goes on TV to ask the government to let her pay more taxes."