The Ad of the Day at Adweek.com is this spot from the Milwaukee Police Department.
Subtle and effective.
Not sure I’d walk down an alley like that at night in any city, but the idea of doing it safely sure sounds nice. If the City of Chicago, home of Ragan Communications, aired an ad like that—encouraging residents to walk down dark, foreboding alleys at night—it would be negligent.
(Although to be fair, Chicago has reported a drop in crime so far this year.)
Adweek's Mark Dolliver thinks the ad will prove ineffective at drawing new recruits to the Milwaukee Police Department.
"One can easily draw the conclusion that being a police officer is a thankless task, since the woman isn't going to thank a cop for the fact she didn't get mugged in this alley," he wrote. "The spot leads one to the quite accurate thought that good policing is something people will take for granted."
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Comments (2)
Dolliver is right. The audience for THIS ad should be the public which takes police protection for granted. An ad aimed at recruiting should take a page from the Army or Marines. They know how to do it.
Posted by TJ | August 10, 2009 3:11 PM
Posted on August 10, 2009 15:11
Hey. It's Milwaukee. Everybody walks down the alleys at night. There's nothing to fear.
Posted by Steve | August 10, 2009 12:51 PM
Posted on August 10, 2009 12:51