You might see this video at the next industry conference you attend—but I sure hope you don't.
Because this kind of video, titled "Social Media Revolution," is bait for hackneyed social media consultants. It’s about four minutes long and it’s packed with stats about the reach and power of social media. Oh, and the soundtrack is provided by Fatboy Slim. Moby or the Chemical Brothers would have also worked.
I think you’re supposed to walk away from this video with a strong recollection of The Matrix, muttering something about blue pills and red pills and that now that you’ve seen the power of social media you can’t close your eyes ever again.
Makes me want to puke.
Sure, some of these statistics are interesting (maybe even useful), but can we put a moratorium on the Web videos that feature late 19th, early 21st century dance music set over conflated stats about social media?
They’ve been done before, much better than this one, as part of the “Did you know” series of Web videos. The last of these videos, which is about a year old, has notched more than 6 million views.
Social Media Revolution has about 45,000 views. It’s two weeks old.
Maybe the worst part of this video is the message. It's stale. "Social media is not a fad," the video proclaims. Yeah, we get it. I don’t think anyone is arguing with you.
Now I wish I could take the blue pill and forget I ever watched it.
Sorry for exposing it to you. Let's hope it doesn't turn up in any conference presentations.