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PR pro drops the f-bomb (again and again)

Here’s something you don’t see every day. Tucked inside a large envelope from Oxford University Press was a press release that announces:

“FOR IMMEDIATE F*&#ING RELEASE”

The symbols are not mine; they were in place of the “U,” “C,” and—well, you get the picture.

Why the dirty language from, of all groups, the Oxford University Press? The press release is for a newly updated book, The F Word, by Jesse Sheidlower, which details the history of the word and then lists and defines its many, many uses.

“Now in a thoroughly updated edition of The F-Word, Jesse Sheidlower,[Oxford English Dictionary] editor-at-large, offers a rich, revealing look at the f-bomb and its illimitable uses,” according to the press releases.

The press release includes six quotes not about the book exactly, but about the word—and in these cases the "U," "C" and "K" are not replaced by symbols. The quotes come from a variety of famous people including J.D. Salinger, Lenny Bruce, Joan Crawford and Amy Winehouse, who’s attributed with saying, “What kind of f***ery is this?” (The definition of that word is in the book, in case you’re curious.)

I'm definitely reading this book. I'll keep you updated.

Comments (4)

It was very informative and I also digg the way you write!I love your article, and I am deeply attracted by your idea and sense among your words.Please keep us up to date like this.

Of,course! As well know, your article is very attractive, many of my friends have such thoughts, like so many people comment on your articles, look forward to your new works

Your article is very interesting and humorous. From your article, I can see the true meaning of the word happy. This article, I believe many people are helpful. Very fortunate to share this article to your. Look forward to your updates.

MaryanneJ:

Back in my student days I heard the word used, in a single sentence, as a noun (compound word) verb, adverb (gerund) and two adjectives (gerund and compound word). However, it was never part of my vocabulary until I had teenagers and I have impressed upon them that one sounds much more intelligent with a larger stock of descriptive words.

Oddly, though, it was only last week when I inadvertently used "fail" as a noun that they shrieked gleefully, "We've corrupted Mom!"

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