Details magazines has a somewhat ridiculous story in its November issue about “Cougar Con,” a singles event that brought together young men and single women over 40, or “cougars,” a once slanderous term that has since become popular enough to inspire TV shows on cable networks and ABC.
The article points out that this event wasn’t at all a conference, but instead one of countless events for single people hosted by a man named Rich Grosse. Thing is these events never got any attention—until the organizer added the word “cougar” to the press release. I’ll let Details take it from here.
Rich Gosse has organized events for the Society of Single Professionals for 30 years. He ran for governor of California in 2003 on a "fairness for singles" platform. To promote this Friday-night matchmaking party in Palo Alto, he replaced "singles" and "mixer" with "cougar" and "convention" in the press release. For good measure, he threw in "first annual." Soon he was fielding calls from England and Finland. More than 40 members of the media phoned him too, including a correspondent from Al Gore's Current TV. "We've been doing parties with younger men and older women, and no one knew we existed," Gosse says. "We say 'cougar,' and now we have media from all over the world."
Like I said, a ridiculous story—about our ridiculous media.
Subscribe to this blog's feed
Wow! This can be one particular with the most valuable blogs We have ever arrive across on this subject. Truly Excellent... 
RSS
Comments (6)
I always find events and places to film for my You.
Posted by Air Force One 2012 | April 19, 2012 3:42 AM
Posted on April 19, 2012 03:42
Fashion is the ever before modifying principle of incorporating more recent and far better developments.
Posted by Moncler Canada | November 30, 2011 2:51 AM
Posted on November 30, 2011 02:51
Analog display of the time is nearly universal in watches sold as jewelry or collectibles, and in these watches, the range of different styles of hands, numbers, and other aspects of the analog dial is very broad
Posted by chanel watches | November 30, 2011 2:09 AM
Posted on November 30, 2011 02:09
Sometimes it's all in how you present it. As a junior AE I once had to get publicity for an old conducter and a free Sunday afternoon concert. My headline, "The Maestro Comes to (Town)", garnered all sorts of coverage. The thing played off of the guy's nick-name from the 1940s, "The Maestro" and the coverage painted this guy like he was this imaginary, original "Maestro." All I did was write the headline. The media did the rest in an obvious effort to fill a slow Sunday news hole. Sometimes good PR is just harmless headline writing. No harm, no foul. Good job.
Posted by TJ | October 30, 2009 1:15 PM
Posted on October 30, 2009 13:15
Dear John "Over-40 female" Mellencamp,
Well done (on the comment and the name).
Posted by Michael Sebastian | October 30, 2009 9:10 AM
Posted on October 30, 2009 09:10
I don't think it's ridiculous. I think it's creative, successful PR. Perhaps next time he could put a cougar in the basket of a helium balloon and...oh never mind.
Posted by John "Over-40 Female" Mellencamp | October 30, 2009 8:55 AM
Posted on October 30, 2009 08:55