Thanks to the TV show “Mad Men,” you’ve seen (or at least heard) about the heavy drinking that advertising men did in the 1960s. And, a couple weeks back, the Web site Big Think interviewed iconic journalist Gay Talese, who talked about the hard-drinking journalists of the ‘60s.
But what about PR pros? Were they a bunch of teetotalers in the ‘60s? Not quite, according to The New Yorker’s Calvin Trillin.
In a video interview with Big Think, Trillin recounted the “three or four” martini lunch he had with a friend and PR pro in the 1960s. The reason for the lunch? The PR man wanted to give him a press release he’d just written.
So there’s a tip for today: Want to get a reporter’s attention. Take him out for mid-day drinks, and then hope he remembers the whole thing.