Last year, JC Penney, with help from ad firm Saatchi & Saatchi, created a five minute Web video about guys who had given their significant others lousy gifts. It was called the “Doghouse.” I wrote a blog post about it at the time and several of you had strong opinions about it. Although one commenter called it "sexist tripe," most thought it was funny.
Well, JC Penney and Saatchi & Saatchi have released a new, shortened version of the video. What do you think?
Subscribe to this blog's feed
The title of this post is very interesting...... 
RSS
Comments (5)
I agree that it's a fun concept but not nearly funny enough to keep me interested more than once. Could have skipped the poker section entirely. To be fair, how many wives have bought useless gifts for their husbands?
Posted by Cheryl | December 7, 2009 6:59 PM
Posted on December 7, 2009 18:59
Too predictable to be funny. Although I wouldn't always object to jewelry as a gift, I'd like to think that a husband would know better than to give some of the items depicted in the ad. How about a nice hand-kint sweater from Aunt Edna for you, sir?
Posted by Susan | December 1, 2009 10:23 AM
Posted on December 1, 2009 10:23
This year's edit is an improvement over last year.
But, yeah JC Penney did a bad job with the idea.
Our company developed a "Doghouse" concept for a small retail store in Minneapolis a few years back. (We were surprised how many of the elements of our concept was scarfed up by Penney's agency.)
Of course, Penney's had a 7 figure budget, and we had one closer to 4 figures.
We guess big budgets get in the way of big ideas.
Posted by Jim Courtright | November 30, 2009 5:08 PM
Posted on November 30, 2009 17:08
I LOVED IT. Let's not pick nits with the execution. The concept is great. Every husband should be able to relate.
Posted by Ken | November 30, 2009 1:02 PM
Posted on November 30, 2009 13:02
The concept is solid as we've all experienced the less than perfect gift from the man in our life that knows us best. However, the execution was not compelling. The doghouse was not clever, the court room was too sci fi and it didn't get to the point fast enough. If only the video were more upbeat and funny, they'd have winner on their hands.
Posted by beverly | November 30, 2009 10:27 AM
Posted on November 30, 2009 10:27