On Wednesday, Ragan Executive Editor Rob Reinalda tweeted: “Offering without comment: Bill Clinton to debate George. W. Bush.” That’s right, U.S. Presidents 42 and 43 were reportedly going to square off in a “debate.”
Problem is it wasn’t a debate; it was a moderated discussion.
Due to this flap, the former presidents have canceled the event, blaming an “overeager promoter” according to Chicago Sun-Times columnist Michael Sneed. "It was supposed to be a moderated, serious discussion between the two former presidents," Clinton spokesman Matt McKenna told Sneed.
The New York Post said the promoter “overhyped it as a death-match faceoff between the men."
There’s a lesson here. Don’t over promote. The event would have been a sellout, whether they called it a debate or a discussion. And never refer to a meet up between two former presidents as “a death-match faceoff”—unless of course it actually is.
Didn't Andrew Jackson and Martin Van Buren have one of those?

Good list, tho a bit US-centric. The world is full of unmitigated PR gaffes; Renault's F1 race fixing; UK PM Gordon Brow...