Advertising Age published its weekly list of the top viral videos, based on data from Visible Measures, and the most popular video during the week of Thanksgiving was, “Sexy Pilgrim.” According to Advertising Age, the video has racked up more than 3 million views. Its purpose is to promote Muscle Milk, a muscle-building supplement that looks like chocolate milk, or something, and makes you look like the guy on the right in this picture, I imagine.

I didn’t want to laugh at this video—the star and the concept turned me off. But when the pilgrim sings, “How’d I get these abs? Crunches? How do I solve crimes? Hunches.” I laughed. Yeah, it was cheap, but hey, it’s Friday. What do you want from me?