A new Web site that aggregates news and includes a dose of user-generated content has launched in beta form. It’s called iSpotaStory.com.
The site aggregates the top “news” from around the Web and then allows readers to add not only comments but also video clips, images, eye witness accounts and links to other Web sites. Meanwhile, iSpotaStory.com also employs human editors—remember those?—to complement the algorithm that collects the stories.
How do they complement the stories? By assessing “whether clips are actually funny or interesting,” according to a press release. Whatever that means.
Why is this important for PR pros? Because it gives them an opportunity to add stories or comments to an article posted about their company or client. Presumably, this means that if a story runs about, say, the ouster of a CEO, a PR pro can add a video that shows someone from his or her company explaining the move.
However, in the second paragraph I noted that the Web site aggregates “news” stories from around the Web. Why the quotation marks around news? Because if you look at today’s top three stories on iSpotaStory.com, they are—in order—“Jon Stewart Makes fun of Obama's Speech to the Nation,” "Ron Artest: 'I used to drink Hennessy at halftime,'" “Hangover 2 Script Half-Finished, Moving Out of Vegas.”