As many of you who write press releases know, a national event often creates a flurry of freshly written press releases.
For instance, the death of Michael Jackson generated dozens of pitches that opened with word of the King of Pop’s demise. But those were kind of weird, and gross. Which isn’t to say that press releases based on a hot news item are bad. On the contrary, they’re often effective, as long as the PR pro isn’t trying to back a truck into a cat’s ass—as my grandpa use to say. (No, he never said that. I just made it up.)
I received one e-mail pitch about a special deal on press release distribution that talked mostly about the snowy conditions in Baltimore. But the actual pitch was an unrelated post script. I didn’t really get that.
And that was it. I only received, or saw, one pitch based around the weather. I’m surprised. Maybe the wintry conditions cause a snow day in the PR world, too,