As many of you who write press releases know, a national event often creates a flurry of freshly written press releases.
For instance, the death of Michael Jackson generated dozens of pitches that opened with word of the King of Pop’s demise. But those were kind of weird, and gross. Which isn’t to say that press releases based on a hot news item are bad. On the contrary, they’re often effective, as long as the PR pro isn’t trying to back a truck into a cat’s ass—as my grandpa use to say. (No, he never said that. I just made it up.)
I received one e-mail pitch about a special deal on press release distribution that talked mostly about the snowy conditions in Baltimore. But the actual pitch was an unrelated post script. I didn’t really get that.
And that was it. I only received, or saw, one pitch based around the weather. I’m surprised. Maybe the wintry conditions cause a snow day in the PR world, too,
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Comments (3)
I am always excited to visit this blog in the evenings.Please churning hold the contents. It is very entertaining.
Posted by Coach Factory Online | July 5, 2011 3:50 AM
Posted on July 5, 2011 03:50
Michael, maybe it's me, but I'm thinking, "Snow what?" I mean, at least in the Midwest, we get at least two big storms a year. Now, the D.C. kind of weather, that could create interesting opportunities: what to do on snow days, how to keep snowbound kids going, "snow angels" who help shut-in, etc. However, as you suggested, perhaps they're just too busy coping.
Posted by Cheryl | February 12, 2010 4:14 PM
Posted on February 12, 2010 16:14
Here's a marketing pitch that really impressed me - from an organization that supports third world artisans. Way ahead of us, for sure. It was the only one I saw. PS: They are not a client of mine, so I take no credit for it. Just giving them my admiration.
Dear Connie:
Sorry to hear about all the snow! To bring some cheer to our customers in states that are getting snowed in, please accept these two discount certificates:
$10 off orders of $60 or more: SnowCode10
$20 off orders of $120 or more: SnowCode20
We hope you enjoy your online travels to many warm corners of the world!~
http://www.novica.com/44174347z705553z2106z05?z=1
Please enter your code during online checkout on the Novica.com website. These codes cannot be combined and are not valid with other offers. They expire on February 15, 2010.*
Thanks,
Roberto Milk
Co-founder & CEO
NOVICA
Posted by Connie LaMotta | February 11, 2010 10:25 AM
Posted on February 11, 2010 10:25