When the world learned last November that Tiger Woods is a philandering sex maniac, the golfer went from being a hero to a zero. And that’s not a subjective observation.
According to the Davie-Brown Index, which tracks America’s sentiments for celebrities, Tiger Woods fell from No. 9 to No. 2,411. There are 2,449 celebrities on the Index.
That means Americans dislike 38 celebrities more than Tiger.
On Thursday morning, I called Matt Fleming, a senior account manager at Davie-Brown. The Wall Street Journal cited him when mentioning Tiger’s slide on the Index. I want to ask Mr. Fleming to identify these 38 celebrities.
(I can’t find the Davie-Brown Index for free online. Maybe it's just me. If you have it and would like to share it, please do.)
I left Mr. Fleming a message, and by end of the day Thursday he had not yet responded.
So, I thought I’d just speculate on which celebrities are more disliked (or, if you prefer, less popular) than Tiger. Here are 38 candidates (in no particular order) that could make the list. Thanks to all the Raganites—and my lovely wife—who chipped in on this one:
1. John Mayer
2. O.J. Simpson
3. Jessica Simpson
4. David Hasselhof
5. Kim Kardashian
6. Ann Coulter
7. Paris Hilton
8. Daryl Hall
9. John Oates
10. Carrot Top
11. Jon
12. Kate
13. “Speidi” (Spencer Pratt and Heidi Montag)
14. Molly Ringwald
15. Adam Sandler
16. The Octomom
17. Larry the Cable Guy
18. Celine Dion
19. Don Imus
20. Chuck Norris
21. Rush Limbaugh
22. Steve Guttenberg
23. Yevgeny Plushenko
24. Martha Stewart
25. Giuliana Rancic
26. Howard Stern
27. Keith Olbermann
28. Chris Brown
29. Eliot Spitzer
30. Tila Tequila
31. Glenn Beck
32. Billy Bush
33. JWoww
34. The L.A. Lakers
35. Sean Hannity
36. The guy who played Screech Powers
37. Jay Leno
38. Sarah Palin
What do you think? Who would you add to the list?
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Comments (22)
@Cheryl -- This list began in earnest with John Mayer--who was on his own apology tour of sorts after his ridiculous Playboy interview--and then O.J. Simpson. When I jumped straight to Jessica Simpson, the list went careening off course--and thank God for that.
As for Joe Jackson, we'll just whisper his name.
@Anonymous (12:14) -- Rip Torn? Really?
Posted by Michael Sebastian | February 25, 2010 1:21 PM
Posted on February 25, 2010 13:21
Must be Jon Voight and Mel Gibson(worth repeating).
Posted by Michelle S | February 25, 2010 12:23 AM
Posted on February 25, 2010 00:23
If a celebrity called a press conference and no one attended, would he/she be at the bottom of the list? Or off it entirely? Just wondering if apathy would be part of the "dislike" category. Anyway, I'd like to include shameless self-promoter Joe Jackson (Michael Jackson's father), but I don't want to inflate his ego any further.
Posted by Cheryl | February 24, 2010 2:35 PM
Posted on February 24, 2010 14:35
Mel Gibson
Rip Torn
Posted by Anonymous | February 24, 2010 12:14 PM
Posted on February 24, 2010 12:14
@Jill P -- Yes, Charlie Sheen was another glaring omission, so was Ashley Simpson. In retrospect, I think she should bump her sister from the list.
Posted by Michael Sebastian | February 23, 2010 9:30 AM
Posted on February 23, 2010 09:30
O.J. Simpson should have been #1 on the list. Charlie Sheen definitely needs to be on the list. And Jessica Simpson's sister, Ashley, needs to be there for her infamous lip sync thing on Saturday Night Live.
Posted by Jill P | February 23, 2010 8:14 AM
Posted on February 23, 2010 08:14
Not Rush, just a taxpayer who long ago got over the novelty of having Democrats' hands in my pockets. It don't feel so good.
Posted by Anonymous (11:19) | February 22, 2010 3:05 PM
Posted on February 22, 2010 15:05
@Jennifer M. -- Gloria Estefan? Better look out. The rhythm is going to get you.
@Anonymous (10:53 AM) -- I disagree with Alec Baldwin. Regardless of his politics and empty promises to "retire," the man is a national treasure.
@Anonymous (10:57) -- Jersey Shore cast ... I see where you're coming from, and while I respect it, I must disagree.
@Krystal -- Kanye is definitely someone who should have made this list. Vick, well, he's on the comeback trail ... sort of.
@Mark -- You're absolutely right about the Chuck Norris inclusion. I've lived my life in fear ever since I published this post. You know what they say about Mr. Norris: "If you can't see Chuck Norris you may be only seconds away from death."
@Anonymous (11:19) -- Rush, is that you?
@Anonymous (12:11) -- What did Tom Cruise ever do to you, beside try his damnedest to entertain you?
Posted by Michael Sebastian | February 22, 2010 12:45 PM
Posted on February 22, 2010 12:45
Tom Cruise
Vienna from the Bachelor
Kevin Federline
Yoko Ono
Posted by Anonymous | February 22, 2010 12:11 PM
Posted on February 22, 2010 12:11
Obama
Emanuel
Axlerod
Reid
Pelosi
Posted by Anonymous | February 22, 2010 11:19 AM
Posted on February 22, 2010 11:19
I'd leave a comment about how your inclusion of Chuck Norris may be a little misguided, but you've probably already felt his wrath the moment you hit 'publish.'
Posted by Mark | February 22, 2010 8:51 AM
Posted on February 22, 2010 08:51
Kudos to the publicists who manage the public images of Charlie Sheen, Woody Allen, Mel Gibson & Roman Polanski. I doubt any of these fine and upstanding gentlemen can be found below 2,000. Even the PR pros who've commented thus far haven't considered any one of them more disliked than Mr Woods.
Posted by michael k | February 19, 2010 9:00 PM
Posted on February 19, 2010 21:00
Ellen De Generes (she's a disgrace to my first name)
Posted by Ellen P | February 19, 2010 5:40 PM
Posted on February 19, 2010 17:40
Howard Stern? You guys are crazy. You know how many millions of people pay big bucks to listen to that guy on satellite radio? There's no way he's one of the 38 under Tiger.
On the flip side, I completely agree with the first comment addition of Rachel Ray. On my list, she's #2,449.
Posted by Andi | February 19, 2010 3:40 PM
Posted on February 19, 2010 15:40
Rachel Ray
Kelly Ripa
Posted by Cori | February 19, 2010 2:52 PM
Posted on February 19, 2010 14:52
I expected to see Michael Vick and Kobe Bryant on the list since public opionion of them are low...
Posted by Krystal | February 19, 2010 1:02 PM
Posted on February 19, 2010 13:02
Janeane Garofalo
Joy Behar
Whoopi Goldberg
Posted by CJ | February 19, 2010 12:38 PM
Posted on February 19, 2010 12:38
Dave Shappell
Tony Romo
Tonya Harding
Jay Leno-again
Adam Lambert
Fantasia Barrino
Posted by PI | February 19, 2010 11:11 AM
Posted on February 19, 2010 11:11
Geraldo Rivera
Posted by dan | February 19, 2010 11:10 AM
Posted on February 19, 2010 11:10
Jersey Shore Cast
Posted by Anonymous | February 19, 2010 10:57 AM
Posted on February 19, 2010 10:57
Alec Baldwin
Posted by Anonymous | February 19, 2010 10:53 AM
Posted on February 19, 2010 10:53
39. Perez Hilton
40. Gloria Estefan
41. Rosie O'Donnell
Posted by Jennifer M | February 19, 2010 8:55 AM
Posted on February 19, 2010 08:55