Domestic beer commercials are so predictable.
They typically go one of two ways. One scenario features an ordinary looking young man and an attractive young woman, who is way out of the guy’s league. The guy is given a choice between his beer and the woman—and he chooses the beer.
The other scenario involves a couple of dorky young men; they crack open a couple beers and suddenly girls—who are way out of their league—show up and want to party.
It wasn’t always this way. At one time in this nation’s history, beer commercials were hybrids of Saturday morning cartoons and infomercials. They often featured animated characters or puppets, and they went for the hard sell.
Here are five examples:
Hamms
Rheingold
Stagg
Ballantine
Schaefer
(Thank you, Ragan Executive Editor Rob Reinalda, for your exhaustive research for this post.)
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Comments (15)
couple of strong strides. Him being an outfielder, I think he can get around pretty good. I'm not sure how sturdy he is on his skates, though.
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Posted on April 11, 2013 02:58
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great airticle, i will come back again.
Posted by Coach Outlet | December 6, 2011 1:46 AM
Posted on December 6, 2011 01:46
I remember those commercials -- especially Hamm's. Ah, youth. Ah, simplicity.
Posted by Belstaff Jackets | October 21, 2011 1:57 AM
Posted on October 21, 2011 01:57
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Posted by Coach Poppy Collection | March 22, 2011 2:09 AM
Posted on March 22, 2011 02:09
Rob, Saw your name while seeking Beer jingle lyrics for Bomber Hockey. What a "coincidence"!
We are still Flyin' Out There in season #37.
Did I see your goalie gear on Ebay? Tony
Posted by Tony | February 1, 2011 11:26 AM
Posted on February 1, 2011 11:26
How about Schultz and Dooley, from the Utica Club Brewery in Utica, New York!!
Posted by DZohne | April 5, 2010 9:19 AM
Posted on April 5, 2010 09:19
I still remember telling this joke as a little kid:
What beer should a woman drink if she's pregnant with twins?
Schaefer, because Schaefer is the one beer to have if you're having more than one!
Posted by Foster Brooks | April 1, 2010 12:25 PM
Posted on April 1, 2010 12:25
Apparently, that Hamms commercial was my favorite TV program when I was 1 year old.
Posted by Ellen | March 30, 2010 12:56 PM
Posted on March 30, 2010 12:56
Can we add one more commercial and make it the Schlitz Gay Beer from Saturday Night Live featuring Sandler and Farley?
http://www.ebaumsworld.com/video/watch/679770/
Posted by Chris | March 29, 2010 2:32 PM
Posted on March 29, 2010 14:32
Hey, that guy in the Schaefer beer ad -- the one who shushes the guy coming in. Wasn't he the neighbor on The Jeffersons? Sure looks like him.
Posted by Anonymous | March 29, 2010 1:15 PM
Posted on March 29, 2010 13:15
What, no hue and cry for "targeting children"? Two of the most memorable commercial jingles from my youth were the Hamm's beer one and the Good-and-Plenty (Choo-Choo Charlie was an engineer...)But I don't recall that it drove me to drink.
Posted by The Kid | March 29, 2010 11:21 AM
Posted on March 29, 2010 11:21
Then there was the Hamm's commercial that I remember.....How do you spell it? H A M M apostrophe S. How do you spell apostrophe?
Posted by El Greco | March 29, 2010 10:28 AM
Posted on March 29, 2010 10:28
Sitting here drinking my local micro brew, I remember those commercials -- especially Hamm's. Ah, youth. Ah, simplicity.
Posted by Anonymous | March 28, 2010 7:50 PM
Posted on March 28, 2010 19:50
Thanks for sharing this. Wow--I'm old enough to remember the Shaefer beer jingle!! How times have changed.
Posted by suzanna engman | March 26, 2010 11:49 AM
Posted on March 26, 2010 11:49