In case you didn't hear it, Shel Holtz, a social media consultant and popular Ragan instructor, was interviewed on the radio program "Marketplace," a product of American Public Media, which airs (in Chicago, at least) on National Public Radio.
Holtz was joined by Scotty Monty, Ford's social media chief, Brian Lusk, Southwest's communication manager, and others, to discuss how companies are using social media.
Here's one nugget from the interview. According to Holtz, people with social media skills are in demand.
"If you look position descriptions for companies that are hiring in their communications department, their marketing department," he told Marketplace. "They're all looking for social skills."
You can read this transcript or listen to the program here.