Ever catch the gossip show, TMZ? It’s addictive, isn’t it?
The show begins in the TMZ.com newsroom, where the editor—Harvey Levin—leads a free-wheeling discussion with the site's reporters as they explain what’s happening in the world of gossip news.
The New York Times launched something similar on Monday; it’s a daily Web video called TimesCast. The Wrap’s media blogger, Dylan Stableford called it a “sort of how-the-sausage-gets-made ‘show’ similar in concept to 'Tabloid Wars,' the short-lived Bravo about life for reporters at the Daily News. Only much, much drier.”
I’d like to add an extra “much” to the “drier.”
The roughly six-minute TimesCast video begins by taking viewers inside The Times’ page one meeting at 10:33 a.m. This portion of the video, which bounces around to various editors as they explain the top stories they’re following, lasts about one minute. It’s the best one minute of the whole video, since we get a glimpse at how the front page of The Times starts taking shape.
From there the video becomes about as exciting as the VHS tape your substitute teacher in high school chemistry class would put on to subdue you. I half expected someone to hand me a worksheet as I watched TimesCast, with a stern warning that this does count towards our grade.
The Deputy Managing Editor’s name is ________.
The lead business story was ________.
The business reporter interviewed just returned from _________.
After the page one meeting, the TimesCast is nothing more than a variety of dry interviews with editors and reporters at the paper.
For news junkies, this is a dream. For the casual news consumer, it’s a snoozer.
Here's the link to TimesCast.