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April 2010 Archives

April 29, 2010

The best (or maybe worst) moments of the Goldman Senate hearings

No time to watch our elected officials tussle with employees of Goldman Sachs?

The Huffington Post put together a five-minute mashup of all the oversimplified metaphors, stonewalling, curse words, and comb-overs.

April 26, 2010

In May, PRWeek will offer its morning news roundup to subscribers only

Do you receive PRWeek’s Breakfast Briefing?

It’s a daily e-mail that aggregates several PR-related news stories from across the Web, while highlighting some of the magazine’s own stories. (Nearly all the PRWeek stories are locked down to non-subscribers.)

Starting May 3, only PRWeek subscribers will receive the daily e-zine.

PRWeek's subscribers are the industry's leaders, and as such deserve to receive our most valuable content exclusively,” PRWeek publisher Julia Hood said in an e-mail to Breakfast Briefing subscribers.

In March, PRWeek named Steve Barrett its editor-in-chief after nearly a one-year search for an editorial chief.

April 25, 2010

Another way to say 'no comment': Politician storms out of TV interview

It's one thing to storm out of an interview with a print reporter or editorial board, but to walk out on a taped television interview—yikes!

That's exactly what New York State Senate Majority Leader Pedro Espada Jr. did when newscasters from New York's CBS affiliate asked him about allegations that he really lives in Westchester, not his Bronx district.

That's one way to say "no comment."

Here's video of Espada walking away from the interview.


(Via NY Daily News.)

April 21, 2010

L.A. Times misspells ‘credibility’ in front page story about mayor’s credibility

LA Observed called it the “typo o’ the day.” This is at least the typo o’ the month.

The Los Angeles Times printed a story--on its front page--that questioned the mayor's credibility. Except there was one problem ...

typo.jpg

Ouch. We've all committed workplace gaffes, only most of them don't wind up on the front page of a newspaper.

And here’s (maybe) the best part, from LA Observed editor Kevin Roderick.

“The funny thing is, I got an e-mail before 7:30 last night (from someone in the mayor's office, as it happens) pointing out that credibility was misspelled in the deck on the Web story,” he wrote. “I didn't think anything of it, figuring it would be fixed shortly — and certainly before it got into print hours later. Guess not.”

(Image via LA Observed.)

April 18, 2010

State transportation departments embrace social media

Do you read tweets while you drive? You shouldn’t. It’s dangerous.

And yet departments of transportation (DOTs) in the U.S. are encouraging drivers to read tweets about traffic updates and weather-related road closures. According to a February survey by the American Association of State Highway and Transportation Officials, 29 of 32 state DOTs surveyed have Twitter feeds.

States are insisting drivers not read tweets while operating a vehicle. For instance, Idaho's slogan — “Call 511 B 4 U GO" — and Tennessee's slogan — "Know Before You Go!" — are typical of the public safety campaigns that accompany many of the state social media initiatives, according to the survey.

So, the message is that states should have Twitter feeds with convenient updates about traffic, but drivers shouldn’t check those timely updates from the car — they shouldn't check them when they’re actually stuck in traffic, when knowing about a sudden road closure would improve their travel time.

Wink, wink.

April 13, 2010

Is the public back on Tigers' side? Two studies aren't sure

According to one study by Zeta Interactive, a company that monitors message boards, blogs and social media posts, Tiger Woods’ reputation improved dramatically when the Masters Tournament began, and it continues to rise.

However, another study from WiseWindow’s Mass Opinion Business Intelligence, which tracks the blogosphere and other social media sites, found the opposite—that Woods’ reputation has dropped.

Mass Opinion found that positive opinion of Woods spiked on the first day of the Masters. “Sentiment then dropped as the competition progressed, returning nearly to its pre-Masters level at slightly above average,” according to Mass Opinion.

The good news from this study is that people talk about Woods’ golf game when he’s on the course, and not what a creep he is in real life. Maybe, he can just move into a golf course. Problem solved.

Related: Members of MyRagan social network are sharing their opinion of Nike’s Tiger Woods commercial.

April 11, 2010

Will Michael Arrington read your pitches?

Michael Arrington, the founder and co-editor of popular technology blog, TechCrunch, is known to throw public tantrums when a PR person annoys him.

For instance, Arrington slammed NBC Universal’s PR team in February when it accidentally sent a test e-mail message to dozens of media outlets, including TechCrunch, twice.

“I think I’m just going to give up now,” Arrington blogged. “There’s no shaming this industry into normal human behavior. I mean, who actually thinks it’s ok to e-mail an entire database with a test message?”

So it seems odd that a free Web-based application, called Pitch, is enticing people to sign-up by suggesting PR people use the app to pitch Arrington. Pitch provides a template for e-mail pitches. The application includes tracking software.

Here’s a screenshot from Pitch’s Web site.

pitch.jpg

Considering Arrington likes to publicly flog PR people, he seems like the kind of journalist you don’t want to encourage PR pros to hit with a template pitch.

April 4, 2010

Future of PR so bright, you got to wear shades

Good news for PR practitioners.

Employment in the PR industry is expected to increase 24 percent through 2018, according to The U.S. Bureau of Labor and Statistics.



Timbuk 3 The Future's So Bright I Gotta Wear Shades
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