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State transportation departments embrace social media

Do you read tweets while you drive? You shouldn’t. It’s dangerous.

And yet departments of transportation (DOTs) in the U.S. are encouraging drivers to read tweets about traffic updates and weather-related road closures. According to a February survey by the American Association of State Highway and Transportation Officials, 29 of 32 state DOTs surveyed have Twitter feeds.

States are insisting drivers not read tweets while operating a vehicle. For instance, Idaho's slogan — “Call 511 B 4 U GO" — and Tennessee's slogan — "Know Before You Go!" — are typical of the public safety campaigns that accompany many of the state social media initiatives, according to the survey.

So, the message is that states should have Twitter feeds with convenient updates about traffic, but drivers shouldn’t check those timely updates from the car — they shouldn't check them when they’re actually stuck in traffic, when knowing about a sudden road closure would improve their travel time.

Wink, wink.

Comments (1)

Andi:

I car pool w/my husband. He keeps his eye on the phone/text messages while I'm driving. As long as people use their heads, it's a helpful tool!

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