A friend of mine started a blog a couple weeks ago.

Big deal, right?

Ten years ago when someone said, “I’m writing a blog,” it was intriguing, ambitious, cutting edge. Now you just look at the person and think, “So what? Everyone has a blog—even my great aunt.”

Perhaps you’re tackling this issue. You want to start a blog, but you’re not sure why. What’s the hook? Why will people read it? Will my boss approve it? How will I write a blog on top of everything else?

Well, back to my friend, the blogger.

He’s an attorney and an avid photographer. The former earns him a paycheck; the latter gives him great pleasure. It also provides him with a connection to his dead father, who was a noted photographer and photography professor.

His blog, I Need a Camera to My Eye, is his endeavor to take (at least) 365 pictures and post one a day, along with a brief description, to the blog. For my friend, it’s “an attempt to revive some artistic creativity currently well-buried in a trained attorney's mind and body.”

Here’s how you can produce a daily blog at your company (with as little effort as possible): Strike out into your organization and take pictures of employees, locations, stuff, whatever, and then post one picture a day to a blog. Employees will check it to see what’s going on at the company—and if they’re featured on the blog—while external audiences can take a peek inside your company.

If you’re really ambitious, you could use a Flip Cam and shoot one video a day. Or, you could write—yes, write—one story a day that you, or someone else, digs up in your company.

It might even revive some of that creative spirit you’ve buried.

Resources:

--For tips on taking great corporate pictures, photography instructor Phil Douglis writes a blog called Communicating with Pictures, which features (you guessed it) photography tips for communicators. It’s on MyRagan.com—and it’s free.

--For tips on the Flip Cam, Ragan and PR Daily have several webinars and one upcoming live event with tips and advice on using this device. There's a webinar on using the Flip for internal communications next Friday. Click here to learn more about it.