I still think Foursquare is a little creepy, but companies are embracing it to engage with customers and it appears journalists are using it to find sources.
Matthew Royse, a PR pro and contributor to PR Daily, offered a report on the ways one Chicago journalists is using the service.
Still trying to figure out why you should use Foursquare?
One Chicago journalist told a crowd at a recent Chicago Social Media Club event that she taps this location-based social networking site to find sources. Since Foursquare requires users to "check-in" at venues, and the person who visits a location the most often become the "mayor" there, self-proclaimed social media addict and Chicago television journalist Nancy Loo says she contacts the "mayor" of a specific location or organization to find leads for her stories.
Loo just announced that she'll take her Foursquare source-seeking abilities from Fox to WGN, and according to a Chicago Sun-Times report, the WGN News Director saw her social media skills as a tremendous asset.
So PR pros take note: If you want to get press, get active on Foursquare -- and encourage your clients to be on there as well.--Matthew Royse