I still think Foursquare is a little creepy, but companies are embracing it to engage with customers and it appears journalists are using it to find sources.
Matthew Royse, a PR pro and contributor to PR Daily, offered a report on the ways one Chicago journalists is using the service.
Still trying to figure out why you should use Foursquare?
One Chicago journalist told a crowd at a recent Chicago Social Media Club event that she taps this location-based social networking site to find sources. Since Foursquare requires users to "check-in" at venues, and the person who visits a location the most often become the "mayor" there, self-proclaimed social media addict and Chicago television journalist Nancy Loo says she contacts the "mayor" of a specific location or organization to find leads for her stories.
Loo just announced that she'll take her Foursquare source-seeking abilities from Fox to WGN, and according to a Chicago Sun-Times report, the WGN News Director saw her social media skills as a tremendous asset.
So PR pros take note: If you want to get press, get active on Foursquare -- and encourage your clients to be on there as well.--Matthew Royse
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Comments (8)
Incredibly slow for me too. Also, the entire page of posts does not show up on most threads when I open them. It is very frustrating.
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Posted on December 28, 2011 01:06
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Posted on April 26, 2011 01:18
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Posted by Nathan Rice | June 23, 2010 1:00 PM
Posted on June 23, 2010 13:00
He said she starts there or finds leads. It's a great way to get someone that knows the organization and the building. If you visit Starbucks in Chicago enough to become "mayor," there's a good chance that you may have seen something or know someone who has.
It's a great adaptation for journalists and people who think it's DEvolved instead of Evolved don't understand the industry.
Posted by Anonymous | June 23, 2010 11:19 AM
Posted on June 23, 2010 11:19
If this is what journalism has devolved into, then newspapers truly do deserve to die.
Posted by Anonymous | June 6, 2010 8:46 AM
Posted on June 6, 2010 08:46