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Although I agree that this headline was misleading, I feel like this was a subject that attention needed to be drawn to. Dishonesty is never a good policy, but any kind of religious center that close to the ground zero cite is inappropriate. Journalists often spin a headline to draw media attention, and it usually works. I feel like other, more ethical methods could have been used. Because of the emotion attached to 9/11, people are especially sensitive about the issue. It is sad that people would stoop to that level to gain ratings.

I've been through the negative headline/fair news story many times. This is not that. Ground Zero is such a huge site and its symbolic meaning is so global that two "blocks" from the World Trade Center is nothing. I was there many times prior to the attacks, meeting with two people who died on 9/11. The mosque site is uninhabitable today because of the direct damages it sustained from the attacks. The headline is not inaccurate factually or symbolically.

Distance-wise, those are a couple of extremely short blocks, if you want to call them “blocks.” I couldn’t call them “city blocks.” As for the semantics of mosque or “center,” it’s a place of worship and a center for its community. Using their vernacular, they call that a “mosque” everywhere else with the exception of at Ground Zero.

In PR we have to look at both facts and meaning. On the surface, this is a local issue, a zoning issue, and only marginally a freedom-to-worship issue because it has been well-documented that New York is home to hundreds of mosques which are peaceful places to worship.

But the meaning is another thing altogether and transcendent when looking at this situation. Americans who welcome the mosque on this site have no understanding of how this mosque will play around the globe. Believe it or not, many people with no love for America are the ones providing funding from all around the globe to build this mosque (Local issue? Hardly.) Proponents of the mosque want the building there because of its symbolic value and the power it lends them. If we can’t face that, we’re lying to ourselves.

I am taking a Public Relations Writing class at Georgia Southern University, and I have to say, after reading some of textbook and hearing what other Public Relations students have to say, it is crucial to have appropriate headlines. I guess a better word, in place of appropriate, could be the desired headline. Magazines, movies, billboards, and more definitely try to catch the audiences’ attention with their headlines, and since that is the first thing people read, I feel like more effort should go into it. If the overall message can be summed up into a simple headline, PR may be even more effective.

This is so true, Mark. And it's happening in all sorts of stories, like the egg recall because of salmonella. None of the news stories are pointing out the importance of cooking all eggs thoroughly to kill salmonella. They are just focusing on the fact that the eggs have it.