Jonathan Franzen, author of the best-selling Freedom, is so hot these days.
He's so hot the Chicago Tribune called him the Lady Gaga of the literary world.
He's so hot The Atlantic panned him.
I mean, the guy's so hot he told Oprah to take a hike--and she's still promoting his latest book.
Goes to show a fiction author--who doesn't write about vampires or wizards--can still command some attention in the 21st century. So, writers, why not take some advice from him.
In February, Franzen gave The Guardian his 10 rules for writing. Even though they're billed as rules for fiction authors, they still ring true for non-fiction writers--and, yes, even corporate communicators, particularly Nos. 1, 3, 7, 9, and 10.
1. The reader is a friend, not an adversary, not a spectator.
3. Never use the word "then" as a conjunction - we have "and" for this purpose. Substituting "then" is the lazy or tone-deaf writer's non-solution to the problem of too many "ands" on the page.
7. You see more sitting still than chasing after.
9. Interesting verbs are seldom very interesting.
10. You have to love before you can be relentless.
Click here to see the other five rules. You'll have to scroll down the page, because the story includes writing advice from a host of famous authors.