Why do moms go online? Let's ask Disney.
The company that makes "Dreams Come True" released its Disney Online M.O.M.--that's Mom on a Mission--study this week, revealing that for information other than their child's health, moms turn to the Web for information.
Turns out they spend most of their time online between the hours of 5 a.m. and noon, and three out of four browse the Web with a specific activity in mind.
What are those activities?
According to the study, 71 percent of moms go online to find deals and discounts. The same amount also hit the Web to look for recipes. The study also found that:
• 62 percent go online for family activities, entertainment and travel
• 59 percent for personal health questions
• 56 percent to find arts/crafts projects
• 54 percent for holiday planning and activities
• 50 percent to find dieting information
• 49 percent for beauty/style
• 46 percent to seek answers for financial questions
• 42 percent for parenting advice
• 41 percent to answer questions on baby/pregnancy
Obviously, the percentages don't add up to 100, indicating survey respondents could check more than one activity.
Moms also use the Internet to communicate with their loved ones. They spend an average of 6.9 hours a week online connecting with friends and family, the study found. The vast majority (84 percent) stay connected through e-mail, with social networks ranking as a secondary way to stay connected (69 percent).
Overall, in an average week, mom spends one full day online.
The Mom on a Mission study was conducted in June 2010 by Ipsos OTX MediaCT.