As a $10 billion to $14 billion industry, it's quickly becoming a high time in the world of medical marijuana. Its legalization in 14 states has spurred the growth of several cottage industries in agriculture, medicine, manufacturing, and now public relations.
A press release hit the wire Wednesday announcing the launch of Grow Room Communications, which is billed as "America's first and only business development and public relations firm exclusively focused on the medical marijuana industry." The company is based in Denver, Colorado, one of the states to OK the medical use of marijuana.
Grow Room, which launched last month, already has one happy customer--Greenway University, a Colorado state licensed and regulated medical marijuana vocational school.
"I have had the privilege of working with the Grow Room Communications team for the past year, and the positive impact they have achieved for Greenway University is more than could even be measured," said Gus Escamilla, CEO and founder of Greenway University, "The success of the medical marijuana industry hinges on correcting public perception and strengthening the businesses that operate with legitimacy and integrity, and that is exactly what their incredible team is doing."
Although medical marijuana is legal in 14 states, the federal government still deems marijuana illegal. However, Attorney General Eric Holder has asked that the Drug Enforcement Agency (DEA) place investigations of medical marijuana use as one of the lowest priorities.