In the third quarter, more than 24 tech companies earned nearly 160 press mentions, news articles, and features stories--and they did so by issuing fewer than five press releases on average, according to Tool Guy PR's Hype Report. Three of the four companies that received the most coverage issued a combined six press releases.
The press releases focused on products, customers, and partners, the study noted.
The Hype Report is a quarterly study of marketing data from about two dozen tech firms.
Meanwhile, the tech firms in the Hype Report averaged approximately 50 tweets, 20 Facebook postings, and nearly six blog posts in the third quarter. The content ranged from reports about new products, customer wins, partnerships and financial events to discussions of industry events, Tool Guy PR said in a press release.
The most active tweeters--those with at least 100 tweets--had the most followers, the report said.