UPDATE (10/6): A Marie Claire editor contacted me with a clarification. I included it in bold below.
UPDATE (10/5): As a commenter to this post noted, Marie Claire responded to the outcry and is sticking by the story.
If you're just joining us, Marie Claire magazine ran a story about the six most-popular bloggers in the health and fitness blogosphere, a story that many readers believe was an unfair and harsh.
The magazine's response appears as an addendum to the online version of the article. The editors write: "This is a controversial subject, and we always welcome a good debate. Like every article published in Marie Claire, this one was researched and edited carefully over the course of many months, and we stand by its content. Thank you for letting us know how you feel -- we are listening!"
Considering the vast amount of negative comments, and the vitriol in those comments, this is a pretty toothless response from the magazine. Doubtful it will stem the flood of "I'll never buy another Marie Claire" type comments on Facebook, Twitter, and in the blogosphere.
Here's the response in full, which you can also read here:
To our readers: Thank you all for your responses to this article. Since the piece went online, hundreds of you have written to us. Twitter, Facebook, your blogs, and comments on our website have all been lighting up with messages, and we are thrilled to hear from you. Some of you wrote in anger, while others applauded us for voicing concerns about this community. We believe the outpouring of comments proves the issues raised in the piece are important. This is a controversial subject, and we always welcome a good debate. Like every article published in Marie Claire, this one was researched and edited carefully over the course of many months, and we stand by its content. Thank you for letting us know how you feel -- we are listening!
Meanwhile, a recent comment to the story from someone quoted in the piece makes a serious allegation against Katie Drummond, the author of the article. The commenter, who goes by the alias VeggieGirl88, remarked:
Excuse me, but I was never ever contacted, quoted, or interviewed for this article. There's personal, false, and exaggerated information about me in this article; not to mention that it is completely random that I am even included in the last paragraph! This is ridiculous and poor journalism! I am a journalism major, and my journalism professors (I sent them the article) agree and all states that it is "bad journalism, plain and simple." I expect to be contacted IMMEDIATELY and that the part of the article, at the end, with my information be removed. This is unfair to me and I am appalled that this is considered to be a good article. Again, WHY AM I INCLUDED AT THE END OF THE ARTICLE?! And why was I never contacted for consent or truthful commentary?!
Here's how she was portrayed in the story:
Vulnerable readers might be getting a different message. In January, Liz Stark (online alias: veggiegirl), a Big Six follower who blogs about her diet and her Crohn's disease, posted a haunting video of herself, gaunt, with protruding cheekbones and thin hair. On the advice of her counselor, Stark said she was giving blogging a break; she had 20 pounds to gain. "The last thing I need to worry about is how to eat less and move more," she said. When we e-mailed her, she wrote tersely that blogging helped her "form friendships and learn new information."
"Sometimes concern is appropriate," says Anderson of the video. But "the blogger is making the choices that are right for her." Meanwhile, discussion of the 2011 Healthy Living Summit has already begun.
Tough allegation -- if it's true. Sometimes people don't like it when they see themselves in black and white print and blame it on the journalist.
The allegation is false, says Marie Claire senior editor Sophia Banay Moura. In an e-mail, she said the magazine has "records of our reporter's correspondence with VeggieGirl88 on file, despite her claims to the contrary."
My original post about this incident is below.
Have you heard about the latest social media-driven firestorm? It started this weekend and has gained momentum in the last 24 hours.
Here's the gist.
This month, Marie Claire magazine ran a story ("The Hunger Diaries: How health writers could be putting you at risk") about the "Big Six" female bloggers in the "insular food and fitness obsessed blog world." These bloggers are so popular that big food and wellness corporations--like Stonyfield Farms, Quaker Oats, Arnold and Oroweat-- "are wooing the Big Six, hoping to score mentions online and reach their readers: A gold mine of young, educated women hell-bent on achieving sylphlike physiques."
These "Big Six" bloggers write about their sometimes extreme exercise routines and strict eating habits--habits that the article's author, Katie Drummond, suggested border on eating disorders. They might be a bad influence on their readers, the story said.
"But behind the [bloggers'] cutesy titles and sloganeering lies an arguably unhealthy obsession with food, exercise, and weight," Drummond wrote.
A BlogHer post referred to the story as a "mean-spirited attack" on the Big Six.
That's the overwhelming sentiment across social media platforms, where the backlash to Drummond's piece has proven fast and furious. In only a handful of days, the story has sparked outrage in blogs, on Twitter, and on Marie Claire's Facebook page. Here are three of the countless posts on Marie Claire's Facebook wall in about 30 minutes last night:
As these negative remarks continue to pile up, Marie Claire has yet to respond. PR pro and PR Daily contributor Claire Celsi told me, "And I'll bet after some fact checking is finally done, readers will get an apology."
We'll see.
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They stand by what they wrote, but the primary demographic to which they write is very unhappy with them right now," she... 
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They stand by what they wrote, but the primary demographic to which they write is very unhappy with them right now," she said in an e-mail
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3, in the village came a ferocious lion, the villagers' livestock was eating it, and repeatedly attacked the villagers, village sent people to catch the lion gone.
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Qianban Ye only hear the cries of cattle loaded hunter called, nothing serious, late at night I heard screams hunter, not a village atmosphere, an uneasy wait until the morning.
Hunter was found lying on a tree, covered in blood, then rush him down, asked: "Lions too fierce, you did not hurt, right?"
Hunter shouted: "TMD, the Bulls last night, someone did not tie good!"
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Jamie,
Thank you for your candid remarks about the issue. It's good to read the other side of what's obviously a heated debate.
And many thanks to everyone for weighing in!
Michael Sebastian
Posted by Michael Sebastian | October 8, 2010 10:04 AM
Posted on October 8, 2010 10:04
I just wanted to say thank you for shedding light on this topic. I've been reading healthy living blogs for a couple of years, and there definitely are valid points to this article. I am recovering from anorexia and bulimia, and I actually have had to stop reading some blogs because I find them triggering. Reading about Meghann's extreme exercise schedule, loss of period, and guilt over dessert is not healthy for young, impressionable girls. I know the blog world is up in arms about this, but I think it is because the bloggers mentioned are "popular" and their friends are coming to their defense. This topic needed to be touched on, if nothing else than for the readers like me who have found some of their blogs to be triggering.
Posted by Jamie | October 8, 2010 8:17 AM
Posted on October 8, 2010 08:17
Lucy, are you astroturfing the comments here on behalf of yourself or your employer?
Posted by Claire Celsi | October 6, 2010 2:03 PM
Posted on October 6, 2010 14:03
Dear PR Junkie,
It would appear that your “PR pro” also has an agenda. Taken from Ms. Celsi’s Twitter: “@marieclaire Keep up those great investigative articles. Just read the one on what it's like to have big breasts. GROUNDBREAKING JOURNALISM
8 minutes ago via web in reply to marieclaire.”
Perhaps in the future you should seek out quotes from sources that can maintain credibility by remaining unbiased and professional in the public sphere – that is if this “pro” is going to question the professionalism and journalistic ethics of others.
And hey, Ms. Celsi, we’re all entitled to our opinion, but please, stop being a playground bully.
Posted by Lucy | October 6, 2010 12:58 PM
Posted on October 6, 2010 12:58
Alicia -
There's a difference between diet as in "South Beach Diet!!!" and diet as a descriptive word for the way they eat. I'm sure you've heard of salt free diets? Not a prescription meant for weight loss - just a noun.
More pictures of food than I care for? "Page Dn" takes care of that.
MC has two axes to grind - old vs. new media, and a different vision of women - as healthy, fit, happy with themselves people - not obsessing over losing the final 5 pounds - whatever that means.
Posted by Peter | October 5, 2010 11:22 PM
Posted on October 5, 2010 23:22
digital muscle that is
Posted by matt john | October 5, 2010 5:06 PM
Posted on October 5, 2010 17:06
Mainstream attacks blog, blog flexes digital stick. And the beat goes on.
Posted by matt john | October 5, 2010 5:01 PM
Posted on October 5, 2010 17:01
I'm adding this: VeggieGirl, if you posted the video of yourself online, and the comment was taken directly from this, I'm not sure if you have any rights. You put the info out there - and as far as I know, there is no such thing as the internet police. It may not have been right for the writer to use it, but it wasn't necessarily wrong.
Posted by aubrey | October 5, 2010 3:19 PM
Posted on October 5, 2010 15:19
Question - if you're a follower of the blogs, is it even possible to form a non-biased opinion of the MC article?
If, like the article suggests, the blogs portray unhealthy living, obviously the people who follow it are going to be offended and upset.
The irony here is that it was MC that ran the article. Uh, hello...when's the last time MC promoted healthy living? I mean, seriously.
Posted by Aubrey | October 5, 2010 3:17 PM
Posted on October 5, 2010 15:17
While taking pictures of your meals, writing about them, and posting them online may seem obsessive to some people, if they didn't we wouldn't see what kind of food that they eat. The goal of these sites is to document their life, as well as inspire people to eat healthy. The photos illustrate that you can eat healthy and delicious foods. They do not reccommend that people take pictures of every bite they eat or write it down, like some pro-ED sites do. These women do not document every bite that they eat and do not count calories. They also enjoy dessert, wine, and beer frequently. They are athletes and if you read their blogs you will see that they actually do re-fuel after races. I know this because I read 2 of these blogs regularly. These blogs (at least the 2 I read every day) promote healthy habits and are very encouraging. They remind us frequently that this is what works for them and it is not reccommend for everyone.
I think people, when they read about the healthy choices of other people, can sometimes feel threatened and/or jealous because of insecurities that they have with themselves. I know I have experienced criticism from peers/friends about what I eat, because I eat health foods frequently. But these foods are not low calorie. They have calories, fat, carbs, and protein. I just like to eat QUALITY foods.
I do feel like the article was somewhat harsh. But I don't think that the author should be trashed. It would be nice to hear more from MC about the response. They have the option to handle it responsibly.
Posted by Anonymous | October 5, 2010 3:07 PM
Posted on October 5, 2010 15:07
I agree with what the commenters are saying here. Extreme behavior, extreme advice is probably not healthy for some people, and is probably not that helpful for most people.
In looking over the blogs for these six bloggers there are a disturbing number of food photos, but still, I think these are great ways for these people to keep on their eating and exercising routines.
There is a problem when they put on a 'Healthy Living Expo' and sign book deals. I don't think they can hide behind statements of 'This is what I do for myself, I don't recommend it to anyone else'.
Still, in this food obsessed world with more TV commercials for fast food and candy than any other item, extreme measures are necessary for certain people.
If you can find balance in life though, you are so much better off. Most of us don't have that kind of time to prepare and photograph the food we are seeing in these blogs, yet we still need to prepare food at home if we are going to be fit. As well, training for a marathon takes a considerable amount of time, especially in the final months, but training for a 5k run or a 10k run should never take more than an hour three days a week.
Trying to live like these 'fit' people probably won't fit for most of us and can cause frustration and self loathing when we fail.
Posted by Mark Vaughan | October 5, 2010 1:37 PM
Posted on October 5, 2010 13:37
Lauren, some of these sites DO offer tips, and I think this article, as slanted and poorly written as it may be, does offer some truths about these blogs. Some of the behavior is unhealthy, some people are taking their social statuses among these communities WAY too seriously, and the fact that these social structures exist is a slippery slope for someone who may be prone to extreme behavior, whether in attempt to be thinner like their idols or to fit in with them and get noticed.
As the saying goes, "too much of anything is suspect."
Posted by Jessica | October 5, 2010 1:17 PM
Posted on October 5, 2010 13:17
As a reader of these blogs and a pr professional, I was appalled at the article and the slant the reporter took. These women do not offer diet tips or preach about being thin. They engage you in their lives (from weddings and anniversaries to birthdays and vacations). Yes, they show you what they eat and they talk about their workouts, but it's much more than that. To say they promote an unhealthy lifestyle or eating disorder is ridiculous. I encourage each person to visit their blogs and see for yourself.
Posted by Lauren | October 5, 2010 1:02 PM
Posted on October 5, 2010 13:02
Marie Claire responded to the article.
To our readers: Thank you all for your responses to this article. Since the piece went online, hundreds of you have written to us. Twitter, Facebook, your blogs, and comments on our web site have all been lighting up with messages, and we are thrilled to hear from you. Some of you wrote in anger, while others applauded us for voicing concerns about this community. We believe the outpouring of comments proves the issues raised in the piece are important. This is a controversial subject, and we always welcome a good debate. Like every article published in Marie Claire, this one was researched and edited carefully over the course of many months, and we stand by its content. Thank you for letting us know how you feel — we are listening!
Posted by Melissa | October 5, 2010 12:41 PM
Posted on October 5, 2010 12:41
Isn't this somehow the pot calling the kettle black? The lack of blogger credibility aside, MC attacks bloggers stories about dietary safety, yet, continues to put size 0 models on their front cover and promotes it as normal. Is it any wonder that bulimia runs rampant among so many of today's young women?
Posted by Tom | October 5, 2010 12:12 PM
Posted on October 5, 2010 12:12
Man, this conversation is so much more nuanced than it's getting credit for. That article was poorly written but it's still a valid point: these blogs (ironically, just like women's magazines!) can contribute to poor body image and disordered behaviors, and bloggers aren't being held responsible for the influence they have, in part because they don't understand it.
THis comment "Makes me want to check out the diet advice of the big six, which I'm doing next." illustrates exactly that!!!
Posted by Alicia | October 5, 2010 12:00 PM
Posted on October 5, 2010 12:00
From everything I have read, the reporter was not upfront with the bloggers about her angle. Granted, the angle might have changed from start to finish, but I would have liked to see more than one point of view in the Marie Claire article. Any good journalist includes opinions/facts supporting the angle, as well as opinions/facts from another perspective. I didn't see that in the Marie Claire article.
Posted by Jill | October 5, 2010 11:44 AM
Posted on October 5, 2010 11:44
Makes me want to check out the diet advice of the big six, which I'm doing next.
Posted by Steve | October 5, 2010 5:13 AM
Posted on October 5, 2010 05:13