Interesting new study from Weber Shandwick came across the wire this morning. It said that 64 percent of CEOs at the world's top 50 companies are not using social media to reach audiences outside the company.
Most CEO online visibility is limited to what is said about them on Wikipedia, the Web-based collaborative encyclopedia which CEOs and their communications teams are not responsible for. Removing Wikipedia leaves the online CEO space rather barren--only 36 percent are engaged through their company websites or in social media channels in any way (e.g., CEO messages on company websites, video/podcasts on company websites or company YouTube channels, Twitter, Facebook, LinkedIn, MySpace, company-affiliated blogs).
(Here's the press release from which I just quoted.)
Good news is about nine out of 10 (93 percent) of CEOs communicated with external audiences using traditional means. The study found that 93 percent were quoted in the major global press and business publications and 40 percent participated in speaking engagement to audiences that did not includes investors.
You can download a pdf of the executive summary of the study here.
Subscribe to this blog's feed
No matterin what time,I love cheap beats by dre always.You can not image how good the beats by dre sale works. Every of ... 
RSS
Comments (5)
In many articles, I saw your article is a very good way of writing. I really like this content. Ford VCM manufacturers of analytical tools, Ford, GM VCM recognition technology II scan tool online, Welcome!
Posted by Volvo PTT logiciel | January 16, 2013 9:34 PM
Posted on January 16, 2013 21:34
I have enjoy your blog while reading. I definitely share your views to my close friends keeps up the good work going.
Posted by Gold Tips | May 9, 2012 5:57 AM
Posted on May 9, 2012 05:57
This article is informative and interesting,I enjoy reading it.d
Posted by Coach Handbags Outlet | April 26, 2011 1:14 AM
Posted on April 26, 2011 01:14
If you are the CEO of a large cap company with 100,000 employees, where would you start regarding Facebook friends and Linkedin contacts? Yes, CEOs will have to master social media, but they will need a strategy that takes into account their celebrity status within their niche and the time-management issues that accompany this.
Posted by TJ Walker | October 20, 2010 7:44 PM
Posted on October 20, 2010 19:44
Not only is this not a surprise but I don't have a problem with it. You can say they aren't keeping up with the times all you want, the most important thing you must ensure as CEO when communicating in that capacity is to control the message and not allow yourself to be ambushed. Take a close look at how companies (not just execs, but whole companies) like Disney communicate externally. Control is their primary mode of operation. Social media forces the sender to relinquish far too much control for most CEOs. Just because so many in the communications business and the world are infatuated with social media does not make it a required practice.
On the other hand, these CEOs should have teams in place who are fully up to speed on social media, if for any other reason to watch his or her back.
Posted by Anonymous | October 12, 2010 4:06 PM
Posted on October 12, 2010 16:06