Interesting new study from Weber Shandwick came across the wire this morning. It said that 64 percent of CEOs at the world's top 50 companies are not using social media to reach audiences outside the company.
Most CEO online visibility is limited to what is said about them on Wikipedia, the Web-based collaborative encyclopedia which CEOs and their communications teams are not responsible for. Removing Wikipedia leaves the online CEO space rather barren--only 36 percent are engaged through their company websites or in social media channels in any way (e.g., CEO messages on company websites, video/podcasts on company websites or company YouTube channels, Twitter, Facebook, LinkedIn, MySpace, company-affiliated blogs).
(Here's the press release from which I just quoted.)
Good news is about nine out of 10 (93 percent) of CEOs communicated with external audiences using traditional means. The study found that 93 percent were quoted in the major global press and business publications and 40 percent participated in speaking engagement to audiences that did not includes investors.
You can download a pdf of the executive summary of the study here.