National pride is a major factor in Americans' purchasing decisions, according to a recent survey.
The survey of 2,163 U.S. adults, conducted by Adweek Media and Harris Poll, found that 61 percent of Americans are more likely to purchase something when an ad says its "Made in America." A mere 3 three percent said they are less likely to buy it. Thirty-five percent said the "Made in America" label doesn't matter when making a purchasing decision.
Young people and those living in the West are least likely to be influenced by a product that's "Made in America," according to the survey.
Among Americans ages 18 to 34, less than half--44 percent--said they are more likely to buy a product whose ad touts the patriotic label. Fifty-two percent said they're indifferent.
Older Americans, 55 and older, are most likely to buy a product that's "Made in America"--75 percent, according to the survey. Sixty-six percent of Americans 45 to 54 are influenced by it, followed by 61 percent of those ages 35 to 44.
Breaking the survey down by region, 67 percent of Midwesterners said they're more likely to buy a product that's "Made in America." Sixty-one percent of Southerners said they are, followed by 60 percent of East Coast residents and 57 percent of people living in the West.
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Posted by a | April 9, 2013 3:15 AM
Posted on April 9, 2013 03:15
I wonder how the answers would change if they asked: "Are you more likely to purchase something when an ad says it's "Made in America" EVEN IF IT COSTS MORE than the foreign-made product."
My guess is the "yes" answers would plummet.
Posted by Katwalk | October 19, 2010 7:24 AM
Posted on October 19, 2010 07:24