Which brands won the most valuable press in the third quarter?
Here are the top 10, according to General Sentiment.
(The list is based on mentions in traditional and new media outlets and the positive vs. negative sentiments of those mentions. Those mentions are assigned a dollar value, which are noted.)
1. Apple - $1,489,558
2. Google - $925,976
3. Microsoft - $625,672
4. Yahoo - $433,107
5. Hewlett-Packard - $260,723
6. Intel - $253,174
7. eBay - $156,819
8. Oracle - $155,113
9. Nokia - $137,630
10. Ford - $130,833
To learn more about how General Sentiment determined these values, along with even more information on brands that won and lost big in terms of perception in the third quarter, you can download the full report here. (Requires registration, which takes about 5 seconds.)
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Comments (1)
It is interesting that Apple comes out on top--and that they still spend a fortune on traditional advertising, even though they are the darling of the new media crowd.
Posted by TJ Walker | October 10, 2010 7:47 PM
Posted on October 10, 2010 19:47