Screens are everywhere--on your computers, your TVs, your mobile devices. Heck, I've even been known to screen the bulk of my phone calls (not yours, of course).
On its website, The Wall Street Journal published an 18-hour glimpse into the way online newspaper readers access all their daily gossip and reports, segmented by screen (or device: smart phone, computer, iPad) and time of day (morning, afternoon, evening).
With the help of comScore, WSJ found that:
• 2 percent of readers get their news on smart phones
• 97 percent get their news on computers
• Less than 1 percent get it on iPads
Of all the gadgets tracked in the report, iPad users are the only ones whose peak media consumption happens in the evening. All of the devices experience an initial bump during the waking hours, followed by a slow descent throughout the afternoon before another brief rise at night, but both computer and smart phone usage tend to fizzle earlier than that of the iPad.
Here's a link to the infographic WSJ uses to display this data.