A recent survey of companies with fewer than 1,000 employees found that 9 percent plan to increase their PR budgets in 2011, while 41 percent plan to maintain their current PR spending for next year.
A mere 3 percent said they plan decrease their PR budgets.
Zoomerang, in partnership with GrowBiz Media, conducted this survey of 751 small and mid-size businesses (SMBs), of which the vast majority (89 percent) have one to 25 employees.
Thing is if you linger for a moment on this data, it seems PR budgets might be expanding more than this study suggests. Why? Because public relations is becoming borderless.
No longer is PR simply pitching stories to the media or responding to crisis. After all, who is the media? Is speaking to a blogger and hanging out in a social network considered PR or social media in this survey? If social media is lumped into public relations, then PR budgets are seeing an even larger boost next year.
You can download the entire study here.
ReadWriteWeb reported on another component of this study, which showed that most SMBs plan to spend the same amount or increase their digital marketing budget in 2011.