One, and two, and lunge - typically, it's good when exercise gets you sweating.
But not when it comes to FireBell, a new proprietary social-media stress test from PR agency Weber Shandwick that has clients feeling the burn while attempting to keep their cool.
FireBell is a stress simulator that provides "a real-time experience of being under attack on social media channels," such as Facebook, Twitter, and YouTube, according to the website Mr. Web. Establishing "a plausible crisis scenario," clients are thrown into secure, but real-world oriented circumstances, thereby allowed to develop responses to an array of potential situations that they, as a company or public figure, might face.
"This stress-inducing exercise prepares clients for exactly how and when to engage with audiences via social media," says David Krejci, senior vice president of digital communications at Weber Shandwick.