Got the results of the "world's largest website traffic survey" this morning and--true to its title--the survey is large. The analysis of the data is 120-pages long.
The survey describes which tools communicators are using to drive traffic to their websites, including search engine optimization, press releases, e-mail, and social media. Turns out Facebook and Twitter are not doing the trick.
Of the 67 percent of respondents who use Facebook to promote their business, only 29 percent said it's effective for generating traffic for their websites. Pretty much the same thing for Twitter. Only 27 percent said they found it effective for driving Web traffic.
Not too surprising, really. How often do you click a link from Facebook or Twitter to a company's website?
Here's the study, which you can download for free. The survey was conducted by website software and training company Intellimon, in partnership with the University of Bradford. It surveyed more than 4,000 online businesses. Not sure if that makes it the "world's largest" survey on the topic, or of there's something else going on to give it that distinction.