Got the results of the "world's largest website traffic survey" this morning and--true to its title--the survey is large. The analysis of the data is 120-pages long.
The survey describes which tools communicators are using to drive traffic to their websites, including search engine optimization, press releases, e-mail, and social media. Turns out Facebook and Twitter are not doing the trick.
Of the 67 percent of respondents who use Facebook to promote their business, only 29 percent said it's effective for generating traffic for their websites. Pretty much the same thing for Twitter. Only 27 percent said they found it effective for driving Web traffic.
Not too surprising, really. How often do you click a link from Facebook or Twitter to a company's website?
Here's the study, which you can download for free. The survey was conducted by website software and training company Intellimon, in partnership with the University of Bradford. It surveyed more than 4,000 online businesses. Not sure if that makes it the "world's largest" survey on the topic, or of there's something else going on to give it that distinction.
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Posted by asics shoes | April 9, 2013 2:39 AM
Posted on April 9, 2013 02:39
Because social media tools are easy to use, they are easy to us POORLY. I'm sure many, many people toss up a Fan page or a Twitter account with absolutely no strategic vision for it. Neither of them are designed to "work" without effort and clear planning. But with some innovative thinking and real, strategic use, I absolutely believe they can be traffic-builders.
Posted by Cheryl Rice | November 17, 2010 9:12 AM
Posted on November 17, 2010 09:12
It does not surprise me regarding Facebook, but Twitter is the perfect referral to companies websites. It all depends to which content one refers off course.
Posted by Véronique Schyns | November 16, 2010 3:32 PM
Posted on November 16, 2010 15:32
Interesting. I heard the "twitter" thing before. I guess it maybe even depends on the type of company you have.
Posted by Michael | November 16, 2010 12:51 PM
Posted on November 16, 2010 12:51
This sounds right. Facebook is a SOCIAL networking site. Why would I go to a SOCIAL networking site to find out about a corporation or business?
Posted by Paul | November 10, 2010 1:26 PM
Posted on November 10, 2010 13:26
I think Twitter and Facebook are more about engaging users for a company and keeping them involved and abreast of what's going on instead of driving them to the site so much.
Posted by Crystal Gardner | November 10, 2010 12:52 PM
Posted on November 10, 2010 12:52
Twitter has been the #1 referral to my company's website every month in 2010! I guess it depends how you use it.
Posted by andi | November 9, 2010 3:53 PM
Posted on November 9, 2010 15:53
you should check on Guaranty Trust Bank (www.gtbank.com) and their profiles... the results speak for themself
Posted by Anonymous | November 9, 2010 11:30 AM
Posted on November 9, 2010 11:30