There was quite a reaction to an e-mail that Ragan sent on Wednesday promoting a PR Daily webinar.
Ragan's customer service department received numerous e-mails questioning the professionalism of the subject line, which said (in part), "WTF is Tumblr?"
People called it inappropriate, distasteful, offensive, and ridiculous. Two people suggested the e-mail was sent by mistake. (It wasn't.) A few tweets floated around Twitter Wednesday and early Thursday echoing these opinions. It even elicited a #raganfail.
And yet, we also heard from several PR professionals who complimented us on the subject line. One person said she "loved it."
Well, what do you think? Have we entered an age where it's OK to write WTF in a subject line? Or did we go too far with this one?