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10 modern ads that are sexist toward men

The "Ghost of Sexist Ads Past" has come and gone. Now, it's time for the "Ghost of Sexist Ads Present" to pay a visit. And unlike the ones that haunted PR Junkie last week--those would be the 10 most sexist ads of yesteryear--this new collection puts guys on the chopping block.

Wish I could say it gets better guys, but apparently not.

Although they're not as outwardly sexist as the feminist offenders of yesteryear, today's ads do paint a sad male-bashing picture that it's still OK for men to play either a source of mindless tomfoolery or submit to being a sex object.

It looks as though we're mere pieces of meat, men -- and somehow, I think we'll be OK with that. And with the chauvinist playing-field leveling out, just how will the "Ghost of Sexist Ads Future" look when it shows up? I hope like a young Meg Ryan.


1. At least give us the courtesy of four, possibly five minutes.





2. And we wonder why chivalry is dead--blame this little girl.





3. Hair loss insensitivity is a touchy subject for me--you'd have to meet my dad to understand.


rogaine_sexist_ad.jpg


4. And I bet she didn't even tip.


Sky_sexist_ad.jpg


5. There's nothing light-hearted about domestic violence--unless of course it involves beer and your hostile (ex)girlfriend.





6. I imagine Jessie Spano (of "Saved By The Bell") probably wrote this ad. Oink, oink, baby.





7. I happen to find the aromatics of a persimmon's paradise quite the olfactory pleaser--very sensual, very epicurean.





8. This commercial just plain sucks. (Get it, 'cause it's for a vacuum.)





9. Way to make me feel like an a**.




10. Nothing sexist about this ad--I just really enjoy that Target lady.





Comments (22)

They stand by what they wrote, but the primary demographic to which they write is very unhappy with them right now," she said in an e-mail

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Casey:

Sheesh, some comments here reveal very hostile, angry men.. It's a new generation, you should be embracing women as equals, there is nothing at all to be angry about. It is a happy thing for women AND men. When I look at racist and sexist words like the ones here I see some very uneducated people, especially when refering to the bible as a reference, which was written by men thousands of years ago. It's silly to hate those who acknowledge sexist ads against women because they are clearly there. Some of you have the wrong idea of what feminism truely is. Embrace equality, otherwise you will be living a lonely life. Goodluck to all.

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Kira:

You fucking shitting me with this? Ad number 4: the woman doesn't get a fucking face, and look what she's dressed in. You think that isn't objectification? You're insane if you think this load of crap has anything on "You mean a woman can open it?" or the Leggs advert wherein a man in a business suit is standing on a rug made out of a woman. And domestic violence in ads? You shitting me? You've done absolutely NO research, and yet you think you can pull this stupid crap straight out of your nailed-shut asshole and expect it to fly? This is straight-up male privilege, and even worse: an inability to locate that male privilege. Let me clarify that I'm not some dumbfuck who thinks nobody is sexist toward men, because don't get me started on the billboard ad with men on a leash. DISGUSTING. But don't you dare sit there all smug, pretending you know all the shit and that men are so oppressed when there are magazines like Maxim floating around with images of women with their bodies stripped to nothing but objects, licking penis-shaped icepops. When rape culture, slut-shaming and outright misogyny is worn like a badge of honor by the vast majority of people in out society (male and female).

Did you read that shit written above about "don't trust women"? Or did you write that? I don't care. Just what the fuck? Are you fucking kidding me? And whoever wrote that is going to bring the Bible in, as if some ancient scrawl written by a goat-herder 2000 years ago adds any validity to the argument? Get a grip. Get a clue. It screams of male privilege and misogyny in every way. You're condemning feminists because feminists have this radical notion that OMG, women are people! Yeah! They are! Feminism is women SPEAKING UP. And you hate on them because oh, I don't know - you're afraid they might be HEARD, and your male privilege will be shown for exactly what it is: chauvinistic bullshit.

I adore men. I have faith in men. I believe and know that most men have the ability to be wonderful, fair people. But you are the kind of person who taints and brainwashes those good men into thinking that they are owed something by women, and that all along, it's not women who have been starved and beaten and raped and abused and enslaved and objectified and forced into a laundry list of degrading institutions because misogynists demanded so. It's men, because men have suffered so greatly through thousands of years of having their voices heard and having a wife as a possession and being allowed to work and vote and earn and speak and being defended, DEFENDED, when they treat a woman as a sexual right because perhaps she was wearing the wrong clothing. You are the epitome of rape culture, of male chauvinism, of pure and unadulterated ignorance. You are SCUM. Misogynistic, vile, brain-dead SCUM.

And go ahead, everybody. Spit your hate at me, call me a bitch, a whore, a slut, dumb, a feminazi. I don't give a fuck. All your backlash does is prove that this crap is why patriarchy thrives.

All I can say is WAKE THE FUCK UP and get off your high horse. You are PATHETIC.

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Robert:

The reason women poke fun at men is because they are insecure, and can't manage their emotions. They need to put men down in order to attempt to create an artificially superior environment. When in reality men are superior to them. Just look to the bible. Women are to submit to their husbands. You don't see any female prophets in the bible. Why are women chosen mostly as lower level employees in most companies? Because they cannot control their emotions to the point where they can lead. Next time you go do a return or any other task and you encounter a woman you will notice that she strictly adheres to policy and rejects any little thing that sways from her pre-programmed objective. Men on the contrary are more flexible and make exceptions thereby keeping a customer happy. Women will also snitch and turn you over to authorities more readily than a man would. Bottom line: don't trust a woman. Here in Miami 95% of all Prosecutors are women. Why? Because they are passionate about screwing people over. It comes natural to them. Have you ever seen the news when they show a woman asking a potential criminal to turn himself in? Or the emotional celebration when someone is found guilty. Take the Sandusky trial as an example. Women celebrated the verdict with sheer joy. I have learned a valuable lesson in life: Don't trust women period!

Anonymous:

Television is one big vagina box-Tom Leykis

Alex:

To the guy who said "and sexist ads against women, you would find hundreds" That is pure bs you pulled from your rear end. Shut up idiot.

Mary Grimes:

and for sexist ads against women there is a list containing hundreds

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Love the reference to your DAD!!!

Tim S:

I have noticed for a number of years that it seems to be ok to bash men, especially Dad, portraying him as a fool, worthy of little respect.

Not a good trend.

Anonymous:

I'm a guy and I can see that a few of these ads are obviously geared towards men and don't bother me. Only one is the the Trojan's ad, which if find a bit unsettling, mostly when I think about the key message (not just the pigs). Though I do wonder what the backlash would be if an ad for a feminine hygiene product depicted a room full of females as pigs and the guys as "normal." Wouldn't last a day.

That said, if you want to see ads sexist towards men, spend an hour or two watching Lifetime, which I do with my wife once in a while. Apparently, not much is expected of us and that's PC.

Captain Obvious:

These ads geared towards men that happen to portray a male character in a negative light are TOTALLY the same as decades of ads created by men for men that reinforce established ideas in society about women being inferior.

GOOD WORK.

Susan:

Ditto on the Target lady!

Deb Pearcy:

Love the reference to your DAD!!!

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