The Medill School of Journalism, part of Northwestern University, may soon become The Medill School of Journalism, Media, Integrated Marketing Communications.
Medill faculty voted this month to make the change, which goes before the school's board of trustees for final approval in the spring, according to The Daily Northwestern.
"Conversations about changing Medill's name have been ongoing for years, due in part to concern from the Medill administration that the term 'journalism' does not encompass everything the school offers," reports The Daily Northwestern.
The name change has annoyed at least two media critics.
On Monday night, blogger and J-school professor Jeff Jarvis, a Medill alum, sent a flurry of tweets criticizing the change.
My alma mater, Medill, is now a school of journos, media & "integrated marketing." Yick.
And, Medill, "integrated marketing" is the kind of bullshit jargon your teachers should be editing out. #ashamedalum
Oh, excuse me, Medill is now a school of "ingegrated marketing communications." That's worse! http://bit.ly/gJZPA8
Gee, Medill, how do you define your "integrated marketing communications"? Flacking or flogging?
The new mascot for the former Medill School of Journalism: Clippy.
Veteran Chicago journalism critic Robert Feder tweeted:
The Medill School of Journalism, Media, Integrated Marketing Communications? I think I'm going to be ill. http://bit.ly/cUkY8Y
Chicago Tribune media critic Phil Rosenthal followed up with this tweet:
Nobody asked me, obviously, but I'd have gone with just The Medill School and let others explain it. http://bit.ly/cUkY8Y
A few years ago, I did a video report on Medill's integrated marketing communications program. Given the way the school touted the program, the name change doesn't seem like much of a surprise.