This is a guest post from Alan Pearcy.
"As long as a woman can look ten years younger than her own daughter, she is perfectly satisfied."--Oscar Wilde
That may have been the case in Wilde's time, but not today.
A study from CafeMom, a website described as "by moms, for moms," shows a significant decrease in the fulfillment felt by family matriarchs. The site's quarterly MomIndex fell to a "C" grade for overall life satisfaction, which is based on responses to about self, kids, relationships, money, and the larger world.
Why are moms so unsatisfied?
According to the study, nine out of 10 "often worry about the economy and jobs." For those of you keeping score, that's an astonishing--not to mention altogether disheartening--90 percent of moms! A mere 7 percent of moms scored an "A" on the index.
That's bad news for moms and families--and marketers.
A mother's expectations in regards to brands, companies, and product trends are affected by her happiness, according to CafeMom. The greater her satisfaction at life, the more she wants companies and brands contributing to the causal society around her, thereby adding additional value to her life.
And to think, all this time, I had no idea that Rolling Stones' song was about the happiness of mothers. "I can't get no."