A press release turned up Friday saying that PR and communication professionals rank Daily 'Dog as the "best-read and most-trusted source of PR industry news."
As editor of PR Daily, another source of PR industry news, I was surprised by these results. More than anything though, I wanted to know how PR Daily ranked among survey respondents.
It didn't -- because it wasn't an option in the survey.
Here are the results.
As you can see, PR Daily isn't on the list, nor is PRNewser, a popular industry blog from MediaBistro, nor are several other PR-related blogs and websites.
This would be like asking people to choose their favorite baseball team from a list of nine teams -- and then touting the most popular one from the list as "America's most beloved baseball franchise."
But it gets better.
Daily 'Dog, for those unfamiliar with the website/e-mail newsletter, publishes every weekday. The survey pits Daily 'Dog against several publications that are published weekly and monthly, and several that are print publications.
Pardon the cliché, but apples and oranges.
For instance, the survey indicates that Daily 'Dog trumps readership of the print version of PRWeek. Never mind that the PRWeek magazine publishes on a monthly schedule.
Why not ask survey respondents if they read PRNewser's daily afternoon e-mail newsletter?
Or Ragan.com's Daily Headlines?
Or PR Daily?
They're probably afraid of the results.