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We reported in our press release about the ad-based media in the industry, because those are generally both the best-read media and the media we compete with most directly. We also asked about monthly readership, but those results didn't change the rankings.

We reported in our press release about the ad-based media in the industry, because those are generally both the best-read media and the media we compete with most directly.

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Jim, thanks for the clarification.

Skip, Must've been drinking that day. I made those changes. Thanks for the heads up!

Michael, our survey asked about readership to every major and dozens of minor media outlets (including blogs) in the PR industry, including Ragan’s publications and PRNewser. We reported in our press release about the ad-based media in the industry, because those are generally both the best-read media and the media we compete with most directly. We also asked about monthly readership, but those results didn't change the rankings. Bulldog Reporter’s Daily ‘Dog scored higher in weekly and monthly readership---by far---than any other publication in the industry. PR Newser scored very high among industry blogs but was nowhere close to the readership of the publications mentioned in our press release. Hope this helps clarify. Best,
Jim Sinkinson
Publisher, Bulldog Reporter

How about proofreading before spouting.

A press released..?

As you can see, PR Daily isn't the list...?

Jenn,

The only thing I want to do about it is point out the flaws, make a snarky comment, and move on. Done and done.

Was it petty? Perhaps. But I guarantee commissioning a study to blow a hole in this one would be pettier.

Was it childish? Not any more so than telling me to get off my high horse.

Kudos for pointing out the faulty survey setup.

But really. "They're probably afraid of the results?" That's petty at best, childish at worst. If you have a problem with how they ran the survey, go ahead and point it out without making it all about you. Then do something about it. Get off your high horse, stop the "woe is me, I wasn't on yet another stupid subjective list trying gauge popularity" crap, and put out your own survey that you can justify as being completely fair and balanced without leaving anyone out. If you manage it, I'd love to see it. In my experience, no such thing.