Champagne chilled. Confetti cannons loaded.
While the world preps for another year's end, the close of 2010 means more than just another night to avoid Times Square at all cost. It's a time to look back, to reflect, and -- if you work in public relations or marketing -- to consider social media.
And how do you like that? Vocus conducted a survey in which it asked 508 PR pros and marketers what they plan to focus on next year. Social media, measurement, and strategic communications planning top the list, according to the survey.
But that's not all the survey found. Here are four things survey respondents expect in 2011:
1. PR will get harder. Sixty percent of respondents said PR will be more challenging in 2011.
2. Budgets will improve. Forty-two percent said they expect budgets to "increase somewhat" or "increase significantly," a 13 percent bump from last year. Meanwhile, 20 percent said budgets would "decrease somewhat" or "decrease significantly." Last year, 29 percent said budgets would drop.
3. The battle to run social media will heat up. Who's going to run this growing discipline? According to the survey, 23 percent think marketing will take charge with PR lending a hand. Twenty-two percent said PR with several other departments pitching in.
4. Organizations will continue to use social media. Why? Because they think they're doing a great job at it. Sixty-seven percent said they are participating, sharing, and contributing to social conversations.
You can read the full study here (but you have to provide Vocus with a little info first).