We know, kids.
Hearing that your parents are still socially active must seem like a nightmare. We only hope someone taught them how to use protection--at least a tutorial on how to change their partial profile-view security-settings on Facebook.
A recent study by Child's Play Communications shows that moms might not be as inexperienced with social media as their naïve sons and daughters may think.
Of the 2,000 U.S. mothers surveyed, 79 percent with kids younger than 18 are active on social networking sites, such as Facebook, with 43 percent of these moms using it on a daily basis.
What does that mean for marketers?
Almost one in four moms (23 percent) considered active on social media say they've purchased a children's product based on a networking site or blog recommendation. Broken down even further:
• Moms purchasing kids items based on Web recommendation do so, on average, five times a year.
• 40 percent of these moms made their purchase(s) based on personal review blogs.
• An additional 40 percent made their product buys based on Facebook recommendations.