Five, four, three, two, one --
No, I'm not counting down to the moment we crack open a fine bottle of bubbly on New Year's. Instead, I'm taking a crack at guessing how much hiring will improve in 2011.
If you guessed "up one percentage point," congratulations, you're correct. You might find yourself still unemployed next year, but you're correct, nonetheless.
A national study by The Creative Group found that 12 percent of marketing and advertising executives anticipate an increase in hiring within the first quarters of 2011. Meanwhile, 8 percent of respondents expect a decrease in hiring, and 80 percent anticipate no change.
That four percent variance between an increase and decrease in hiring only accounts for a one point jump--well, more of a slight hop--from the same survey last quarter.
One percentage point.
Though the results, which were based on more than 500 phone interviews, don't exactly paint a sunny picture for 2011, they do offer some good news--especially if you work in PR or social media. The survey asked respondents which areas they plan to add staff.
Here's how it broke down:
• Account services (16 percent)
• Public relations (15 percent)
• Social media (15 percent)
• Interactive media (14 percent)
• Media services (13 percent)
• Brand/product management (13 percent)
• Web design/production (12 percent)
• Print design/production (12 percent)
• Create/art direction (12 percent)
• Marketing research (9 percent)
• Copywriting (7 percent)
Take heart new graduates. This data demonstrates that--despite high unemployment--recruiters and HR chiefs are looking for skilled professionals. So, for those with specialty skills to offer--sans the ability to cram your whole fist into your mouth--I guess, Happy New Year?!
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