Two firms--one based in Italy and another in the U.S.--are joining forces.
Burditch Marketing Communications (BMC), a San Francisco-based firm that specializes in travel and dining, inked a deal with Imagine Communications, a firm out of Rome, so both companies can increase their reach abroad.
"A partnership with Imagine Communication ... will allow each of our companies to introduce the other to more trendsetters and tastemakers worldwide," said BMC President Paul Burditch.
Imagine CEO Marco Ferrari said his company wants to expand its network of "American editors, producers, and freelancers that are interested in cover our top-tier Italian hospitality clients."
Ferrari cited a Harris Interactive Poll that said Americans most want to vacation to Italy. Looks like this deal will make that dream come true for some employees of BMC.