«The Importance of Good Care in the Digital Age |Main | Tweeting Healthcare: Beyond the “Twitter Surgery”»

WebMD Says I Might Have Toe Cancer

The beauty and curse of the Information Age is that so much stuff is right at your fingertips. In less than five minutes, you can learn at what age John Stamos first appeared on TV (starred as Blackie Parrish in General Hospital, 1983), how to prepare the perfect roasted duck (little salt, some paprika, butter and a couple hours in the oven) and what that odd discoloration on your right middle toe might be.

It's pretty common for patients with similar conditions to get together on-line and discuss their conditions, according to a US News & World Report. Here's what your patients might be checking out—PatientsLikeMe.com, CureTogether.com, CarePages.com

Our physicians gave these sites mixed reviews. Some doctors are pleased that patients are taking such a proactive interest in their health. But other doctors aren't too thrilled when a patient walks into the office, with print-outs from Web sites and a self-diagnosis of their condition.

Sidenote: My grandmother was recently admitted to the hospital for complications with her congestive heart failure. While my father was waiting to hear back from the doctor, he explained to me that her “creatnine levels were at about 0.3mg/dL, which is low. They should be up around 0.6mg/dL.”

"How did you know this?" I asked.

"I Googled it."

Great, Dad. But I think we should double-check with the doctor.

Coming up: Tweeting Health Care: Beyond 'Twitter Surgeries'...

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This page contains a single entry from the blog posted on July 31, 2009 5:00 PM .

The previous post in this blog was The Importance of Good Care in the Digital Age .

The next post in this blog is Tweeting Healthcare: Beyond the “Twitter Surgery” .

Many more can be found on the main index page or by looking through the archives.

photo of Josh McColough

Josh McColough is the manager of public affairs at Advocate Condell Medical Center in Libertyville, Ill. He has been in health care marketing/PR for nearly eight years now. He's done everything from grow social media and web marketing programs to chase tardy hospital parade floats down residential streets while in flip-flops. McColough earned an MFA from the University of Iowa’s Nonfiction Writing Program and continues to write and teach English Composition at the College of Lake County part-time.

About the Pulse

How many ways can we describe The Pulse?
Oh, let us count the ways:

Professionally: Experiences and challenges of marketing a hospital from a healthcare marketing manager.

Honestly: Sometimes flawed and always harried advice from a healthcare marketing manager.

Post-Modern: This blog description is for The Pulse, which is by Josh McColough and relates mostly to healthcare marketing experiences at a community hospital.

Our favorite way: Tales of a healthcare nothing.

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